Introducing Melius for Vibe: from a product photo to a TV-ready spot

Melius x Vibe is live. You can now generate a video ad in Melius and export it straight into your Vibe creative library, checked against Vibe's TV specs before it leaves the canvas, without downloading a file or re-uploading it.

Say you sell running shoes and need a 30-second spot for a holiday promo. In Melius, you give Mel, its creative agent, a product photo from your site and describe the ad: the shoe on a wet city street at dusk, a slow orbit around it, a voiceover reading the offer, and an upbeat music bed. Mel builds the video by combining image, video, and audio models, and lays out every step on a canvas where you can take over and edit at any point. When the spot feels right, Mel can create variations on the same canvas, such as two alternate hooks for the opening, and you export all three to Vibe in one batch. Melius checks each file against Vibe's requirements on the way out, so they arrive in your creative library ready for review.

Any Vibe advertiser with a Melius account can use it. Eligible Vibe customers get $1,000 in Melius credits. Install Melius from the Vibe marketplace, or connect from Melius under Settings, then Integrations.

How it works

Melius brings AI models for video, image, and audio into one workspace. The integration moves finished videos from that workspace into your Vibe creative library.

Where Melius fits

Vibe's creative integrations connect the tools where ads get made to the platform where they run, so making a TV ad and launching it happen in one workflow. Melius is the newest of them.

Each partner gets you to a finished TV spot from a different starting point, whether that's a design file, a written brief, or creative already running on other channels. Melius starts from a brief or a product image and takes you all the way to a spec-checked video in your Vibe library.

Mel, the agent at the center of Melius, draws on video, image, and audio models to build an ad on a single canvas, and the workspace around it includes the controls a marketing team needs once more than one person is making creative: credit limits, brand kit ingestion, and approval workflows. The creative director at Slash says working with Mel has cut months of lead time and hundreds of thousands of dollars in production costs.

For advertisers, the integration means the spec check happens before export inside the tool that can fix the problem, and a batch of variations goes out in one action instead of one upload at a time.

Creative testing is where this helps most. Because a new version in Melius is a change to the prompt or a single scene, you can generate three variations of one idea (a different hook in the first three seconds, different pacing, a different voiceover read), export them together, and let your Vibe reporting show which one earns its place.

Who it's for

Brands without a video team. If you have product photography, a brand kit, and a campaign idea, you have enough to build a spot. You can launch with a generated video, learn what your audience responds to, and invest in a full shoot once you know what works.

Performance teams that test creative. If your team already iterates on social, you can bring the same habit to TV. Generate variations in Melius, export them in one batch, attach them to separate strategies, and compare results in Vibe's reporting.

Teams repurposing what already works. Your strongest social or display creative doesn't have to be rebuilt from scratch. Melius can resize and stitch existing assets to TV specs, then send them to Vibe through the same export.

What to know before you start

Your campaigns stay in Vibe. When you connect, Melius asks for three permissions: read advertisers, read creatives, and upload creatives. It can't create, edit, or launch campaigns. Your budgets, targeting, and publishing decisions remain yours.

Videos only, in 16:9. Images, audio, and PDFs can't be exported to Vibe. Vertical and square videos can't be auto-fixed, so generate or resize a landscape version first.

One Vibe account per Melius team. Only the advertisers you approve during connection appear in the export dialog. To add another advertiser, reconnect and include it.

Editors and above can export. Editors, admins, and owners can send videos to Vibe. Viewers can't, and need an admin to change their role.

Connections expire after 90 days without use. An owner or admin can reconnect from the same card in Melius. To remove access fully, disconnect in Melius and remove Melius from your installed apps in Vibe.

Eligible Vibe customers can claim $1,000 in Melius credits. New to Vibe? Book a demo with us here. To speak to the Melius team, you can book a demo here.