Product update

Amperity audiences, now on Streaming TV

Amperity, the enterprise CDP, is now available as a destination in Vibe. Sync a segment and target it in a Streaming TV campaign, with the audience updating as the segment does.

More about Amperity

Amperity is an enterprise customer data platform built for consumer brands. Its AI-powered identity resolution stitches together records from the sources a brand has connected, such as point of sale, ecommerce, loyalty, and customer service, into unified customer profiles. A shopper who buys in store under a maiden name, orders online with a work email, and calls support from a third number becomes one customer with one purchase history. More than 400 brands run on it, most of them enterprises managing customer data across dozens of systems and millions of records.

What this means for your TV campaigns

Amperity segments draw on purchase history from the channels a brand has connected, including purchases made in store.

With Amperity connected to Vibe, you can now:

Activate omnichannel customer data on TV, so an audience built from in-store purchases can be targeted in a Streaming TV campaign.
Target your highest-value customers by pointing a campaign at VIPs, subscribers, or top spenders as Amperity defines them.

Win back lapsed buyers by defining lapse across connected channels, so a customer who stopped ordering online but still shops in store isn't counted as lost.
Reduce acquisition spend on existing customers by syncing your all-time purchaser segment and applying it as an exclusion.
Use one definition of the customer everywhere, so fewer people see an acquisition ad on TV while your loyalty program treats them as a VIP.

Vibe offers access to 120M+ households across 500+ channels. Your campaign targets the audience your Amperity segment defines.

How it works

Build your audience in Amperity: Use the segment builder to create an audience from purchase history, loyalty status, demographics, or behavioral data.
Connect your accounts: Authenticate the Amperity integration from the Vibe marketplace using your Vibe credentials.
Sync your segment: Select Vibe as a destination in Amperity and map your segment. Hashed email identifiers sync directly to Vibe.