Product update

450 Apps Have Launched on Vibe's Developer Platform Since June

When we opened Vibe's Developer Platform in June, the promise was simple: any platform that already sits inside advertiser workflows, measurement, audiences, campaign and creative management, could add CTV by registering, authenticating, and connecting to documented, versioned APIs.

Four months in, we're proud to say that 450 apps have gone live.

Why we built this

CTV has grown into a real performance channel, but it has mostly grown on its own. Advertisers activate streaming TV in one platform, measure it in another, and reconcile the results by hand, while the budgets that fund it are often planned in tools that have no native path to it.

We built the Developer Platform to close that gap by offering Vibe's CTV capabilities as APIs, so the platforms advertisers already work in can add streaming TV without sending their users to a separate account. As media buying becomes more automated, with advertisers setting objectives and platforms executing across channels, CTV has to be reachable programmatically, by product teams and by AI agents alike.

“We set out to build the fastest platform for teams to bring CTV into their product, and honestly, we didn't expect 450 apps this fast. Partners like Segwise are shipping in two days. If you've been meaning to add CTV, I'd stop waiting.”

Jacqui Becker, Staff Product Manager, Ecosystem Integrations, Vibe

What's actually been built

The apps built on the platform fall into a few recognizable groups:

Audience and CRM platforms like Omnisend, L2, and Clay, syncing segments and customer data directly into Vibe so a brand's best-performing audience runs the same way on CTV as it does everywhere else.
Measurement and reporting partners like Northbeam, Prescient and Stella, pulling Vibe performance data into the dashboards marketers already use daily.
Creative management, an entirely new category opened with Segwise, followed by Canva and Melius, turning brand footage into CTV-ready ad variations.
Developer-first tooling, like Vibe CLI, for teams who'd rather script campaign management than click through a UI.

Many of these are private builds, live for a single client or a team's own internal use. Others are public Marketplace apps, available to any Vibe advertiser. Both paths start the same way: self-serve, at developers.vibe.co.

What "self-serve" actually looks like

The fastest way to see what that promise means in practice is Segwise, a creative performance platform for mobile app marketers. Their team went from first API call to a live, production-ready integration in about two days, building the entire thing from documentation alone.

“Integrating with Vibe was a great experience overall. We were able to go from our first API call to a production-ready integration in just a couple of days.”

Shobhit Gupta, Co-Founder, Segwise

That's the throughline across all 450: reporting, audiences, and campaign management, all addressable through documented, versioned APIs.

Where this goes next

The platform is still young, and the app count is growing daily. If your product already controls how advertisers plan, target, or measure, and CTV isn't part of that picture yet, that's the gap this is built to close.

Start building at developers.vibe.co

Oct 20, 2026