Walmart Audiences, on Vibe
Reach Walmart customers on the biggest screen in the home, based on what they actually buy online and in stores.
Reach real shoppers on streaming TV
45 to 54 years oldMenLike Beauty and StyleIncome between $20,000 and $49,999
45 to 54 years oldMenLike Beauty and StyleIncome between $20,000 and $49,999
45 to 54 years oldMenLike Beauty and StyleIncome between $20,000 and $49,999
45 to 54 years oldMenLike Beauty and StyleIncome between $20,000 and $49,999
65+ years oldHomeownerAfrican AmericanSpanish SpeakingPet OwnerIn San Francisco
65+ years oldHomeownerAfrican AmericanSpanish SpeakingPet OwnerIn San Francisco
65+ years oldHomeownerAfrican AmericanSpanish SpeakingPet OwnerIn San Francisco
65+ years oldHomeownerAfrican AmericanSpanish SpeakingPet OwnerIn San Francisco
35 to 44 years oldShopperAmerican Football fanDemocratsAsianWith a luxury cars
35 to 44 years oldShopperAmerican Football fanDemocratsAsianWith a luxury cars
35 to 44 years oldShopperAmerican Football fanDemocratsAsianWith a luxury cars
35 to 44 years oldShopperAmerican Football fanDemocratsAsianWith a luxury cars
55 to 64 years oldHispanicWith an SUV or CrossoversIncome between $100,000 and $499,999Republicans
55 to 64 years oldHispanicWith an SUV or CrossoversIncome between $100,000 and $499,999Republicans
55 to 64 years oldHispanicWith an SUV or CrossoversIncome between $100,000 and $499,999Republicans
55 to 64 years oldHispanicWith an SUV or CrossoversIncome between $100,000 and $499,999Republicans
WomenBaseball fanVegetarian & VeganIn ChicagoOn TV or Tablet
WomenBaseball fanVegetarian & VeganIn ChicagoOn TV or Tablet
WomenBaseball fanVegetarian & VeganIn ChicagoOn TV or Tablet
WomenBaseball fanVegetarian & VeganIn ChicagoOn TV or Tablet
18 to 24 years oldIncome between $250,000 and $499,999Gamers
18 to 24 years oldIncome between $250,000 and $499,999Gamers
18 to 24 years oldIncome between $250,000 and $499,999Gamers
18 to 24 years oldIncome between $250,000 and $499,999Gamers
35 to 44 years oldShopperAmerican Football fanDemocratsAsianWith a luxury cars
35 to 44 years oldShopperAmerican Football fanDemocratsAsianWith a luxury cars
35 to 44 years oldShopperAmerican Football fanDemocratsAsianWith a luxury cars
35 to 44 years oldShopperAmerican Football fanDemocratsAsianWith a luxury cars
Vibe Audiences with Walmart commerce data
Pick Walmart shopper segments right in Vibe and put your ad in front of people who buy in your category.
Lookalikes of your best buyers
Find new Walmart customers who look like the people who already buy from you, built on the Vibe ID Graph.
Combine with your own customer data
Layer Walmart segments with your CRM, Shopify or Klaviyo audiences to reach new shoppers and leave out recent buyers.
Scale across 120M+ households
Run on 500+ premium streaming apps and channels, with the same Walmart audiences on every screen.
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Measure the sales you drive
Track page views, add-to-carts and purchases with the Vibe pixel, or through the measurement partners you already use.
Grow your brand.
Start with Vibe today.
Frequently asked questions
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Checkout out our Help Center.
- What are Walmart Audiences on Vibe?
- Walmart Audiences are shopper segments built from Walmart commerce data. You can target them directly in Vibe when you set up a streaming TV campaign.
- Who can use Walmart Audiences?
- Walmart Audiences are built for consumer brands. B2B advertisers can use account lists, CRM data and intent data instead.
- Can I combine Walmart Audiences with my own data?
- Yes. You can use Walmart segments alongside your CRM lists, lookalikes and retargeting audiences in the same campaign.
- How much does it cost to get started?
- Campaigns start at $50 a day with no contracts and no minimum commitment. You can pause any time.