TruHeight Vitamins was looking for a transparent, easy-to-use CTV platform to dip their toes in TV advertising for the first time and build on the successes of their other digital channels. They worked with Vibe TV experts to develop a powerful one-two punch: a targeted awareness campaign with low CPMs and a powerful retargeting campaign.
The awareness campaign yielded substantial ROAS, but retargeting blew those results out of the water, garnering an incredible 728.86% for the TruHeight team. “The results were so much better than we had anticipated,” reports Justin Rapoport. “We can’t wait to see how much more we can develop this partnership!
Using their awareness campaign as a powerful incremental reach engine, the team at TruHeight tracked the largest increase in new customers since last January, a month more traditionally aligned with wellness purchases, all at a benchmark-defying $17 CPM average.
As awareness and traffic grew, so did retargeting opportunities, bringing their Cost per Page View all the way down to $0.72 and maintaining a solid average CPM of $23. Today, as they prepare for the start of 2024 and their busiest season yet, TruHeight Vitamins will continue to expand and finetune their campaigns with Vibe.co as they develop strategies for the latest frontier in CTV: live sports advertising!
Instant access/No commitment/5 minute setup