Vibe.co Blog Articles

Latest news & insights on TV advertising, streaming, OTT, and CTV.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

The Meaning and Measurement of Incremental Reach

The Meaning and Measurement of Incremental Reach

ROAS Calculation Across Digital Channels

Guide to Digital Nonprofit Marketing in 2023

Labor Day Video Ad Inspiration

Summer Sale Ad Examples and Tips

How to Grow your Law Firm Advertising Impact

Television Advertising — How To Advertise On TV

What Is CTV Advertising and How Does It Work?

What is Programmatic TV Advertising & Why Is It Game-Changing?

409% ROAS for Hoodsly with Vibe

What is OTT advertising, and why does it matter?

How to Drive ROI with CTV Retargeting

Are You Back to School Ready?

Best Summer Sale CTV Ad Examples

Best CTV Advertising Examples for 2023

How To Create Video Ads

Seasonal TV Marketing How-To: Father's Day Ads

A Beginner's Guide to TV Streaming Advertising

A Beginner's Guide to Video Marketing for Small Business

How to Build a Brand

Memorial Day TV Ad Highlight

Local TV Advertising Costs

Car Dealership Marketing in 2023

The Ultimate Guide For Franchise Advertising

Mother’s Day Video Ad Inspiration

Top local HVAC marketing trends for 2023

Best Earth Day Ad Inspiration

The Future of Targeting and Privacy Compliance

Audience Targeting for Retailers

What Do Gen Z Shoppers Want to Hear From Retailers

Easily Target or Blacklist Your CRM Database on CTV

Where Are Digital Marketers Allocating Their Budgets in 2023, and Why?

What is a CTV DSP and how to choose the best one?

Shopping Center Marketing with CTV

How is CTV the Linchpin of 2023 Retail Marketing Strategies?

Drive Lower Funnel Outcomes with CTV

How The FAST CTV Revolution Should Affect Your Ad Strategy

Streaming Campaigns are Massively Increasing Retail Sales. Here’s How.

Beyond A/B Testing Ads - How to Really Track Campaign Performance

Discover the Most Customizable Digital Channel in Retail Marketing

Get Your Ad on TV During the Masters

Leverage Women’s Buying Power in Your Next Streaming TV Campaign

March Creative Highlight

2023 Retail Industry Trends

Hit your CRM Database Targets with Streaming TV

Streaming Ads Deliver Market Research to Retailers

Celebrating Women's History Month with the Top 10 Leading Ladies of CTV

Extend Your Abandoned Cart Strategy with Streaming TV

Top 5 Best Law Firm TV Commercials

The Ultimate Law Firm Marketing Technique

5 Mistakes to Avoid In Your Law Firm Marketing Campaign

The evolution of streaming ads - and how they can still surprise you

Recession-Proof Marketing With CTV

It’s Go Time for Tax Prep Services - Hit the Starting Blocks with CTV

Put the "Connected" Back in Connected TV with QR Codes

Optimize Your Law Firm Marketing Budget With Streaming TV

Top 10 Marketing Tools For Personal Injury Lawyers

February Creative Highlight

How to redeem your free ad credits

Bring your "Live, Work, Play" campaigns to life with CTV

How To Grab Last Minute Valentine's Shoppers With CTV

Bringing new life to commercial real estate, with CTV

Top 10 Valentine's Day Marketing Strategies

What Is Video Marketing?

How To Define Your CTV Audience Ahead of the Big Game

Law Firm TV Commercials, How-To Guide

Target Beyond DMAS with CTV

What Is Customer Lifetime Value and How Do You Increase It?

Grow your law firm’s lead funnel with Context Targeting

Best Valentine's Day TV Ads

How to Promote Your Business on TV

Law Firm TV Advertising Rates

Supercharge your Q1 Campaigns with CTV

January Creative Highlight

2023 is the year of the Legal Marketing Glow Up… Starring CTV

How to build your 2023 advertising strategy

CTV Creative Best Practices For Law Firms

How to Place Law Firm Ads on Streaming Services

CTV Advertising Strategies for Apps

How Much Does it Cost to Run a CTV Campaign?

Answers to Your CTV Questions

CTV Advertising & Gaming

Vibe Platform Demo

Online Video Advertising

What is OTT advertising and how does it work? A comprehensive guide

CTV, OTT and Linear TV, what is the difference?

How to Track and Measure CTV Ad Performance?

What are attribution models? Definition and guide

Vibe’s CEO, Arthur sits down with Adjust’s Sebastian in New York

Seasonal advertising with CTV: Graduation

What is Media Buying? Definition and guide

CTV Advertising and Politics

What is Media Planning? Definition and Guide

CTV Creative Best Practices

Vibe.co launches the Google Ads of CTV!

OTT Performance Marketing: Evaluate the ROI of your CTV ads

Sports and CTV advertising

What is Programmatic Advertising?

How CTV Can Supercharge SME Marketing

How CTV Can Be Your Ad Agency's Secret Weapon

Our Latest articles

How to increase E-Commerce ROI with CTV

The Meaning and Measurement of Incremental Reach

Q4 Marketing step-by-step guide

Capturing Last Minute Holiday Shoppers with CTV

Insights

CTV Creative Best Practices

How to target on CTV

CTV Statistics & Market Trends

Advertising strategy tips

Advertise on Live Sports

Local Advertising on TV

Creative Highlights

Incrementality measurement for TV

Video marketing guide