Vibe.co Blog Articles

Latest news & insights on TV advertising, streaming, OTT, and CTV.

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The Meaning and Measurement of Incremental Reach

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ROAS Calculation Across Digital Channels

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Guide to Digital Nonprofit Marketing in 2023

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Labor Day Video Ad Inspiration

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Summer Sale Ad Examples and Tips

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How to Grow your Law Firm Advertising Impact

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Television Advertising — How To Advertise On TV

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What Is CTV Advertising and How Does It Work?

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What is Programmatic TV Advertising & Why Is It Game-Changing? 

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409% ROAS for Hoodsly with Vibe

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What is OTT advertising, and why does it matter?

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How to Drive ROI with CTV Retargeting

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Are You Back to School Ready?

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Best Summer Sale CTV Ad Examples

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Best CTV Advertising Examples for 2023

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How To Create Video Ads

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Seasonal TV Marketing How-To: Father's Day Ads

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A Beginner's Guide to TV Streaming Advertising

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A Beginner's Guide to Video Marketing for Small Business

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How to Build a Brand

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Memorial Day TV Ad Highlight

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Local TV Advertising Costs

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Car Dealership Marketing in 2023

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The Ultimate Guide For Franchise Advertising

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Mother’s Day Video Ad Inspiration

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Top local HVAC marketing trends for 2023

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Best Earth Day Ad Inspiration

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The Future of Targeting and Privacy Compliance

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Audience Targeting for Retailers

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What Do Gen Z Shoppers Want to Hear From Retailers

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Easily Target or Blacklist Your CRM Database on CTV

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Where Are Digital Marketers Allocating Their Budgets in 2023, and Why?

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What is a CTV DSP and how to choose the best one?

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Shopping Center Marketing with CTV

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How is CTV the Linchpin of 2023 Retail Marketing Strategies?

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Drive Lower Funnel Outcomes with CTV

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How The FAST CTV Revolution Should Affect Your Ad Strategy

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Streaming Campaigns are Massively Increasing Retail Sales. Here’s How.

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Beyond A/B Testing Ads - How to Really Track Campaign Performance

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Discover the Most Customizable Digital Channel in Retail Marketing

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Get Your Ad on TV During the Masters

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Leverage Women’s Buying Power in Your Next Streaming TV Campaign

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March Creative Highlight

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2023 Retail Industry Trends

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Hit your CRM Database Targets with Streaming TV

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Streaming Ads Deliver Market Research to Retailers

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Celebrating Women's History Month with the Top 10 Leading Ladies of CTV

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Extend Your Abandoned Cart Strategy with Streaming TV

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Top 5 Best Law Firm TV Commercials

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The Ultimate Law Firm Marketing Technique

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5 Mistakes to Avoid In Your Law Firm Marketing Campaign

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The evolution of streaming ads - and how they can still surprise you

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Recession-Proof Marketing With CTV

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It’s Go Time for Tax Prep Services - Hit the Starting Blocks with CTV

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Put the "Connected" Back in Connected TV with QR Codes

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Optimize Your Law Firm Marketing Budget With Streaming TV

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Top 10 Marketing Tools For Personal Injury Lawyers

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February Creative Highlight

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How to redeem your free ad credits

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Bring your "Live, Work, Play" campaigns to life with CTV

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How To Grab Last Minute Valentine's Shoppers With CTV

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Bringing new life to commercial real estate, with CTV

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Top 10 Valentine's Day Marketing Strategies

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What Is Video Marketing?

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How To Define Your CTV Audience Ahead of the Big Game

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Law Firm TV Commercials, How-To Guide

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Target Beyond DMAS with CTV

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What Is Customer Lifetime Value and How Do You Increase It?

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Grow your law firm’s lead funnel with Context Targeting

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Best Valentine's Day TV Ads

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How to Promote Your Business on TV

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Law Firm TV Advertising Rates

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Supercharge your Q1 Campaigns with CTV

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January Creative Highlight

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2023 is the year of the Legal Marketing Glow Up… Starring CTV

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How to build your 2023 advertising strategy

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CTV Creative Best Practices For Law Firms

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How to Place Law Firm Ads on Streaming Services

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CTV Advertising Strategies for Apps

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How Much Does it Cost to Run a CTV Campaign?

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Answers to Your CTV Questions

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CTV Advertising & Gaming

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Vibe Platform Demo

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Online Video Advertising

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What is OTT advertising and how does it work? A comprehensive guide

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CTV, OTT and Linear TV, what is the difference?

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How to Track and Measure CTV Ad Performance?

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What are attribution models? Definition and guide

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Vibe’s CEO, Arthur sits down with Adjust’s Sebastian in New York

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Seasonal advertising with CTV: Graduation

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What is Media Buying? Definition and guide

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CTV Advertising and Politics

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What is Media Planning? Definition and Guide

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CTV Creative Best Practices

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Vibe.co launches the Google Ads of CTV!

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OTT Performance Marketing: Evaluate the ROI of your CTV ads

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Sports and CTV advertising

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What is Programmatic Advertising?

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How CTV Can Supercharge SME Marketing

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How CTV Can Be Your Ad Agency's Secret Weapon

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