Vibe Named The Fastest-Growing Ad Channel on Northbeam

Northbeam, a marketing intelligence platform that helps ecommerce and direct-to-consumer brands understand exactly how their advertising drives revenue, published where performance marketing budgets are actually moving — not survey data or stated intent, but real spend tracked through their attribution stack across 300+ channels. In their July 2026 findings, one figure stood apart. Vibe.co: +1,900% year over year.

The comparison covers H1 2026 vs H1 2025, filtered to emerging platforms with under $100M in tracked spend — the segment where budget shifts show up before they become conventional wisdom. Here's where the rest landed:

This isn't impressions or self-reported figures. It's the same attribution signal performance marketers trust for Meta and Google — applied to streaming TV.

What's driving the shift

Performance marketers who built their playbooks on paid social are extending into streaming TV advertising and bringing the same measurement infrastructure with them. The Northbeam x Vibe integration connects CTV spend directly to the attribution stack they already run — same dashboard, same attribution windows, no separate reporting workflow.

The growth reflects a pattern Vibe's own platform data has shown for two years: brands are adding streaming TV as a retargeting and acquisition channel, measuring it to CPA and ROAS standards, and scaling what proves out. Northbeam's independent spend data is the third-party confirmation that the budget shift is real.

If you're already on Northbeam, the integration takes minutes to connect. If you're not on Vibe yet, you can start at $50/day with no commitment — and your CTV spend will flow into whichever attribution tool you run.