Playbooks & Guides
Actionable insights to turn CTV strategy into measurable growth.
2026 CTV performance playbook
PopularA performance-focused guide for enterprise DTC teams. Learn what to make, when to launch it, and how to optimize CTV creative using verified supply, AI workflows, and real incrementality data.
The Incrementality Playbook
PopularStop measuring correlation. Start measuring causality. This playbook breaks down how to run incrementality tests that tell you what your CTV spend actually did.
The CTV Attribution Playbook
PopularHow to use Triple Whale's Clicks & Deterministic Views with Vibe.co to understand exactly what your CTV spend is doing, and make budget decisions you can defend.
Other reports
BFCM planning calendar
Plan your campaigns ahead of time and maximize impact with Vibe.co. From audience setup to final reporting, this calendar walks you through every key week leading into the biggest sales season of the year.
Creative calendar for CTV
Your complete CTV creative toolkit with monthly calendars by industry. Learn top-performing ad styles, CTA best practices, and when to refresh creative for maximum impact throughout the year.
CTV for eCommerce
E-commerce growth is shifting. Streaming TV now reaches nearly every household, creative can adapt in real time, and attribution is finally measurable. This activation guide shows you how to harness it all.
Klaviyo + CTV integration guide
Unlock the power of your Klaviyo data on the big screen. This research paper explores how e-commerce brands are using email segments, purchase behavior, and lifecycle data to drive measurable CTV performance.
The Ultimate Guide to Fivetran-Powered CTV Campaigns
Your data warehouse knows more about your customers than any third-party segment ever will. This playbook shows you how to use it.
The Best Apple Ads Tools to Scale App Installs in 2026
We partnered with AppTweak to break down the best Apple Ads tools for scaling app installs in 2026. The guide covers how to build a full Apple Ads stack — from campaign execution to automation to measurement — and where CTV fits in.
The Lifecycle Marketer's Playbook for Streaming TV
A Customer.io + Vibe.co guide to activating the segments you already own on Streaming TV — and measuring it with the rigor you bring to Meta and Google.
CTV for ABM playbook
A go-to-market guide for account-based teams. Four ways to build an account audience, how identity resolution works, and how to run a credible pilot.
Meet the team
Arthur Querou
Co-Founder and CEO
Franck Tetzlaff
Co-Founder and CTO
Romain Marsal
Vice President of Growth and Marketing
Arnaud Blanchard
Vice President of Product
Senda Ben Abdallah
Head of Brand and Product Marketing
Jacob Biedermann
Senior CSM, eCommerce & Partnerships