Introducing L2 for Vibe

L2 is now a direct activation partner on Vibe. You can send custom voter and consumer audiences from L2 DataMapping straight into your Vibe account and run them on connected TV, with no file exports and no manual handoff in between.

L2 maintains national voter and consumer data that campaigns, advocacy organizations, and brands use to define exactly who they want to reach. With this integration, you can build a custom audience in L2 DataMapping and send it straight into Vibe, ready to target in your CTV campaign. The segment moves over a direct connection between the two platforms, so the audience you activate on Vibe is the one you built in L2, with no file exports or manual handoff.

This works the same way whether you are reaching registered voters or consumers. A campaign can build a segment of persuadable voters across a specific set of districts and put a 30-second spot in front of those voters on CTV. A brand can push a consumer segment defined using L2's demographic, behavioral and lifestyle data and do the same. One pipe, two kinds of audiences, no change in workflow.

Availability

The integration is live today for everyone running on Vibe. It is built for the buyers L2 already serves: advertisers, agencies, political campaigns, and advocacy organizations. If you have an L2 DataMapping account and a Vibe account, you can connect them now and start activating. There is no additional file-transfer step and no separate onboarding for the two products to talk to each other.

How activation works

You build the audience where you always have, in L2 DataMapping, using the voter and consumer attributes L2 is known for. When the segment is ready, you select Vibe as the destination and the audience transmits directly into your Vibe account. It shows up as a targetable audience on your strategy, alongside the geography, demographic, device, and daypart controls you already use.

From there it behaves like any other Vibe audience. You assign it to a strategy, attach your creative, set your budget and flight dates, and publish. Vibe handles the matching to CTV households and the delivery across its inventory. Because the audience moves over the connection rather than through a file you manage yourself, the segment that runs is the segment you built, with nothing lost or reshaped in a handoff.

For campaigns and advocacy organizations

Voter data is only useful if you can act on it where voters actually are. Increasingly, that is streaming TV. Households that have moved off cable can no longer be reached through traditional broadcast buys, and generic CTV targeting cannot tell a registered voter in a target district from anyone else in the market.

This integration closes that gap. You define the electorate you care about in L2 DataMapping, whether that is by party, turnout history, geography, or the other attributes in the L2 file, and you activate it directly on Vibe. Your message runs on the biggest screen in the household, in a full-length, non-skippable format, in front of the specific voters you set out to reach. Campaigns run against hard deadlines, where reaching voters this week and reaching them after the moment has passed are two very different outcomes. Because the audience is ready as soon as you build it, you can act while it still counts.

For brands and agencies

The same connection carries L2's consumer data. Brands and agencies can build consumer segments on L2's demographic and individual or household attributes and activate them on Vibe the same way, so political and commercial work run on one path instead of two. For an agency handling both kinds of clients, that means one workflow to learn and one less step between the audience and the screen.

Why L2's data

L2 maintains national voter and consumer data that advertisers, agencies, campaigns, and advocacy organizations rely on for accuracy and scale. A direct connection keeps that accuracy end to end: you activate the audience as L2 maintains it, on a platform built to target at the individual or household level. L2 supplies the precision about who to reach, and Vibe supplies the inventory and targeting to reach them on connected TV.

Getting started

Connecting takes a few minutes. In L2 DataMapping, build or open the audience you want to activate, choose Vibe as the activation destination, and authorize the connection to your Vibe account. Once the audience transmits, open Vibe, assign it to a strategy, attach your creative, and publish. Your campaign starts delivering against the segment right away.

Why this matters now

Audience data and CTV inventory have both gotten better every year, but the connection between them has stayed manual. You could build a near-perfect segment and still lose days getting it onto a screen, and lose fidelity along the way. That gap has been the real constraint for campaigns and advertisers who buy on quality of audience, not just reach.

This integration removes the bottleneck. You build the audience in L2, send it to Vibe, and run it on connected TV, with the accuracy of L2's national voter and consumer data intact and none of the file handling in between. For anyone running on a deadline, and campaigns always are, that speed is the whole story.

Learn about activating the integration here.