Experiment, then scale what works
Test audiences, creatives and bidding strategies on streaming TV, the way you already do on search and social.
Run TV like a performance channel
45 to 54 years oldMenLike Beauty and StyleIncome between $20,000 and $49,999
45 to 54 years oldMenLike Beauty and StyleIncome between $20,000 and $49,999
45 to 54 years oldMenLike Beauty and StyleIncome between $20,000 and $49,999
45 to 54 years oldMenLike Beauty and StyleIncome between $20,000 and $49,999
65+ years oldHomeownerAfrican AmericanSpanish SpeakingPet OwnerIn San Francisco
65+ years oldHomeownerAfrican AmericanSpanish SpeakingPet OwnerIn San Francisco
65+ years oldHomeownerAfrican AmericanSpanish SpeakingPet OwnerIn San Francisco
65+ years oldHomeownerAfrican AmericanSpanish SpeakingPet OwnerIn San Francisco
35 to 44 years oldShopperAmerican Football fanDemocratsAsianWith a luxury cars
35 to 44 years oldShopperAmerican Football fanDemocratsAsianWith a luxury cars
35 to 44 years oldShopperAmerican Football fanDemocratsAsianWith a luxury cars
35 to 44 years oldShopperAmerican Football fanDemocratsAsianWith a luxury cars
55 to 64 years oldHispanicWith an SUV or CrossoversIncome between $100,000 and $499,999Republicans
55 to 64 years oldHispanicWith an SUV or CrossoversIncome between $100,000 and $499,999Republicans
55 to 64 years oldHispanicWith an SUV or CrossoversIncome between $100,000 and $499,999Republicans
55 to 64 years oldHispanicWith an SUV or CrossoversIncome between $100,000 and $499,999Republicans
WomenBaseball fanVegetarian & VeganIn ChicagoOn TV or Tablet
WomenBaseball fanVegetarian & VeganIn ChicagoOn TV or Tablet
WomenBaseball fanVegetarian & VeganIn ChicagoOn TV or Tablet
WomenBaseball fanVegetarian & VeganIn ChicagoOn TV or Tablet
18 to 24 years oldIncome between $250,000 and $499,999Gamers
18 to 24 years oldIncome between $250,000 and $499,999Gamers
18 to 24 years oldIncome between $250,000 and $499,999Gamers
18 to 24 years oldIncome between $250,000 and $499,999Gamers
35 to 44 years oldShopperAmerican Football fanDemocratsAsianWith a luxury cars
35 to 44 years oldShopperAmerican Football fanDemocratsAsianWith a luxury cars
35 to 44 years oldShopperAmerican Football fanDemocratsAsianWith a luxury cars
35 to 44 years oldShopperAmerican Football fanDemocratsAsianWith a luxury cars
Test audiences side by side
Run strategies with different audiences in the same campaign and see which ones bring you customers.
Reach people
directly in their living rooms
Find your best creative
Rotate several spots, compare how each one performs, and keep the ones that convert.
Compare bidding strategies
Try automatic bidding against your own CPM caps and frequency settings to find the right cost for each result.
Read results and shift budget
Compare strategies in real-time reporting, then move budget to the winners. Use incrementality tests with partners like Haus to check the lift.
Grow your brand.
Start with Vibe today.
Frequently asked questions
Can't find the answer you're looking for?
Checkout out our Help Center.
- What can I test on Vibe?
- You can test audiences, creatives and bidding strategies by running separate strategies inside a campaign and comparing their results in reporting.
- How much budget do I need to run a test?
- Campaigns start at $50 a day with no contracts and no minimums, so you can start small and scale what works.
- Can I measure incremental lift?
- Yes. Vibe works with measurement partners such as Haus, Northbeam and Triple Whale so you can evaluate TV with the tools your team already trusts.
- Can I change a campaign while it runs?
- Yes. You can pause, edit budgets and shift spend between strategies at any time.