Introducing Omnisend for Vibe
Today we're announcing our integration with Omnisend, giving ecommerce brands a way to run their email and SMS segments as Streaming TV audiences.
More about Omnisend
Omnisend is an email and SMS marketing platform built for ecommerce. It plugs into the major store platforms and gives merchants segmentation based on purchase history, browsing behavior, and lifecycle stage. For most brands running it, those segments are the sharpest view of their customers they have anywhere.
Why this matters for Vibe
Omnisend merchants have been syncing segments to ads for years. Facebook, Instagram, Google. Those channels still perform, and they're also where every competitor in your category is spending. But CTV has never been on the list.
With Omnisend connected to Vibe, you can now:
- Keep acquisition budget on people who have never bought by syncing your all-time purchaser segment and using it as an exclusion.
- Reach the unengaged part of your list on a screen they're still watching, rather than writing that segment off.
- Run TV against your highest-value customers by pointing a campaign at your VIPs, subscriber base, or top spenders.
- Use one definition of the customer across channels, so the segment behind your best-performing flow is the same one running your TV buy.
Your segments stay in Omnisend. Vibe reaches 120M+ households across 500+ channels, and now the segment you built decides which of them see your ad.
How it works
- Connect your accounts: In Omnisend, open Apps, search for Vibe, and click Connect Now. You'll authorize in Vibe and pick which advertiser account the audiences belong to.
- Choose what syncs: Add the word Vibe anywhere in a segment name and it gets picked up. Leave the name alone and it stays in Omnisend.
- Wait for the daily sync: Contacts move over once a day at 9:00 AM EST, and Vibe builds a custom audience from each matching segment. The first one lands the morning after you connect.
- Launch the campaign: Attach the audience to a Streaming TV campaign, or apply it as an exclusion.
Fairing on Vibe: post-purchase answers become CTV conversions
Fairing on Vibe: post-purchase answers become CTV conversions
Connect Fairing to Vibe so your streaming TV channels appear in your post-purchase survey, and the customers who credit TV come back as conversions.
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