News & Insights
How to
How to Budget for CTV Advertising
Read more
How to Budget for CTV Advertising
How to
Connected TV budgets don't need to start big — they need to start smart. Here's how to set, split, and scale your CTV ad budget.
How to
How to Attribute Phone Calls to Your CTV Campaigns With CallRail x Vibe
Vibe's CallRail integration uses household IP matching to connect CTV impressions to inbound phone calls — so every call gets credited to the right campaign.
Case studies
70% Net-New: Shinesty Turns Klaviyo Segments Into Streaming TV Reach with Vibe.co
See how Shinesty used Klaviyo audience suppression and Vibe to reach net-new customers on CTV, with 70% of first-time buyers.
How to
What Are the Best CTV Analytics Platforms?
Northbeam, Triple Whale, and Haus all measure CTV — but only if your CTV platform integrates natively. Here’s what separates the top-rated options.
How to
What Actually Works for Upper-Funnel Advertising Beyond Meta
Paid social CPMs are climbing and signal loss is real. How performance marketers are moving upper-funnel prospecting budget to streaming TV — and measuring it.
Case studies
Show more
Read more
Case studies
70% Net-New: Shinesty Turns Klaviyo Segments Into Streaming TV Reach with Vibe.co
Read more
Case studies
5.3x ROAS: How Reedsy Turned a Niche Audience Into a CTV Advantage
Read more
Case studies
3.4x Lead Growth in 90 Days: AirOps Turns CTV into a B2B Performance Channel with Vibe.co
Read more
Case studies
234.6% revenue growth in 60 days: Inside TYR's first quarter on Vibe
Product updates
Show more
What's new
Show more
Partner stories
Show more
Read more
Partner stories
Klaviyo x Vibe.co: Turning customer data into measurable TV
Read more
Partner stories
Triple Whale brands are turning CTV into measurable growth with Vibe.co
Read more
Partner stories
Northbeam x Vibe.co: Measuring incremental return at scale
Read more
Partner stories
How WorkMagic + Vibe Unlock MMM and MTA
How to
Show more
Get started with Vibe
in minutes.
Industries
© 2026 Vibe, Inc.