

How DTC brands use streaming TV to find and acquire net-new customers — audience targeting with retail purchase data, CAC vs. Meta, and what to measure.
CTV ROAS benchmarks for ecommerce and DTC brands: what to expect, why attribution window changes everything, and what Vibe customers actually see.
On Vibe.co, CTV spend routes into Northbeam and Triple Whale the same way Meta and Google do. Here’s the setup, attribution model, and results.
Generate a 15 or 30 second TV commercial in Higgsfield and launch it as a streaming TV campaign on Vibe, all from one conversation.
New data shows 84% of Americans actively shape the ads they see. Here’s how memory science and timing can make your Black Friday shopping smarter.









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