News & Insights
You’re Paying for Customers Who Were Already Going to Buy
You’re Paying for Customers Who Were Already Going to Buy
An incremental customer is one your ad actually created — not one who was already going to buy. Here’s why the distinction matters for DTC ad strategy.
Most Self-Serve Ad Tech Is Managed Service in Disguise
Not every platform claiming to be ‘self-serve’ actually is. Here’s how the major channels compare on targeting, measurement, and minimum spend.
How to Tell If Your CTV Ads Are Actually Working
Completion rate doesn't tell you if your CTV campaign worked. Here's what the data shows — and how to measure it with your existing attribution tools.
How to Make a CTV Ad Without a Video Production Agency
You don’t need a video production agency to run a CTV ad. On Vibe.co, brands build and launch streaming TV campaigns from existing assets — starting at $50/day.
How Vibe’s Growth Team Launched 250 Personalized Campaigns in less than 15 Minutes
See how Vibe's growth team used Vibe's API to launch 250 personalized CTV campaigns in under 15 minutes - and what it means for scaling ad ops.
Case studies
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Audien Hearing Hits 6.9x ROAS and Cracks the CTV Measurement Problem with Vibe.co
Boston Proper Drives 3.25x ROAS and Surges Prospect Growth with Vibe.co
240% ROAS on CTV In One of the Most Restricted Ad Categories
BloomsyBox Grows Beyond Google with Vibe.co
Product updates
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How Vibe’s Growth Team Launched 250 Personalized Campaigns in less than 15 Minutes
Introducing Segwise for Vibe
CTV just stopped being a separate tab. Introducing the Vibe MCP.
Clay Ads + Vibe.co: Run CTV ads against your Clay audiences
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Vibe Named The Fastest-Growing Ad Channel on Northbeam
What the Walmart–Vibe Acquisition Means for Mid-Market CTV Advertisers
Walmart to Acquire Vibe.co to Expand Access to Connected TV Advertising
Vibe.co Awards and Recognition
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