Introducing smarter reporting for CTV
CTV campaigns are growing, but advertisers have long struggled to see the full picture. Pre-built reports limit how you can slice and analyze your data, making it harder to uncover insights and optimize performance. That changes today.
Vibe’s Report Builder is here: a flexible, self-serve reporting tool designed specifically for CTV. It puts the power of custom analysis in your hands, so you can answer the questions that matter most to your business.
Flexible reporting, instant insights
With our new Report Builder, you can:
- Analyze any dimension: Time, Ads, Demographics, Screens, Inventory, or Geo & Audience.
- Measure the metrics that matter: Impressions, spend, completed views, conversions, revenue, and ROAS.
- Track trends and forecast performance: Aggregate data across days, weeks, or months to spot patterns and optimize campaigns.
- Create reusable templates: Build a report once, save it, and reuse it anytime for fast, consistent insights.
Designed for every advertiser
Whether you’re an agency, a DTC brand, or an enterprise team, Report Builder makes it easy to:
- Compare performance across channels, creatives, audiences, and regions
- Identify which audiences, creatives, or placements drive the best results
- Turn complex CTV data into actionable insights
- Export reports in your preferred formats and schedule automated delivery
Report Builder is more than a reporting tool, it’s the smart, flexible, CTV-specific solution that finally brings clarity to your campaigns, while saving time through automation and seamless sharing.
450 Apps Have Launched on Vibe's Developer Platform Since June
450 Apps Have Launched on Vibe's Developer Platform Since June
450 apps have launched on Vibe's Developer Platform since June, bringing CTV into audience, CRM, measurement, and creative tools via API.
Twilio Segment now sends conversions to Vibe.co
Vibe is now a conversion destination in Twilio Segment. Send the events you already track to Vibe server to server and measure CTV results.
Smarter bidding across every goal
Keanu 4.0, Carrie-Anne 1.5 and Laurence 1.0 are live on every Vibe.co campaign: +26% more outcomes at constant budget, +36% more households reached.
Fairing on Vibe: post-purchase answers become CTV conversions
Connect Fairing to Vibe so your streaming TV channels appear in your post-purchase survey, and the customers who credit TV come back as conversions.
Design in Canva, run on TV
Vibe is now the first CTV destination in Canva's publish menu. Design a video ad in Canva and publish it straight to your Vibe creative library.
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