Introducing Custom Web Traffic Audiences

TL;DR: we’re building audiences from website visitors (page view pixel), and segmenting them using URL rules and retention window.

Why should you care?

Your website is telling you who your best prospects are. Most CTV platforms ignore that signal entirely.

If you're running CTV retargeting today, you're probably serving the same ad to everyone who touched your domain. The person who read a blog post once. The prospect who spent 20 minutes on your pricing page. The enterprise buyer who visited your /enterprise/ page three times this week. Same ad. Same audience. Same waste.

Custom Web Traffic Audiences changes how you retarget on CTV. Here's what you can actually do with it.

Retarget by product line, not by domain

If you sell more than one thing, lumping all your site traffic together is actively hurting you.

A visitor to /weddings/ has completely different intent from someone browsing /corporate-events/. With URL-based rules (exact match, contains, starts with, ends with, and negative versions of each), you build separate audiences for each product line and serve creative that speaks to what they actually came to see.

One retention window, one message, one audience per use case. That's how you run retargeting like a performance channel.

Match your retention window to your sales cycle

Not every product has the same consideration cycle. Vibe lets you choose from preset windows of 7, 14, 30, 40, 60, or 90 days, so your audience stays calibrated to how your buyers actually buy.

Running a flash sale? 7 days keeps the audience hot and intent-rich. Selling a six-figure software contract? 90 days keeps your best prospects in play while they work through procurement.

Re-engage high-intent visitors before they go dark

Someone visited your pricing page, didn't convert, and you have no way to follow them outside of Meta and Google. Until now.

With a /pricing/ audience and a 14-day window, you're reaching that exact prospect on streaming TV while your competitors are nowhere near that inventory. You control the message, the creative, and the context. You're not bidding against every brand with an "in-market" segment. You're reaching someone who was already on your site, already comparing options, already close.

How to get started

You need a Page View pixel installed. From there, go to the Custom Audiences tab, build your first Web Traffic audience, set your retention window, and attach it to any retargeting campaign. Custom Web Traffic Audiences is rolling out now and fully available by end of week.

Your site traffic is already doing the targeting work for you. This is how you use it.