Introducing Segwise for Vibe

Most CTV advertisers run the same 5 to 7 creatives for months. Not because more wouldn't perform, but because more takes too long to make. So the targeting keeps getting sharper while the creative stays flat. Every audience segment ends up seeing the same handful of ads.

That is the real ceiling on CTV performance today. It isn't inventory or targeting. It's how fast you can produce creative worth running. This is why we're opening up a new category of partners on Vibe: creative management. Tools that plug into your campaigns and take the production bottleneck off your plate. Segwise is the first.

Segwise connects to your Vibe account, studies which of your ads are actually working, and uses that to generate new creative variations from your own brand footage. You go from testing 5 broad creatives to running 25, each built from patterns proven in real performance data. No new production cycle. No added headcount. You bring the footage. Segwise handles the analysis, the generation, and the CTV formatting. Vibe puts each one in front of the right screen.

How the connection works

The integration runs on Vibe's open developer platform, the same API that powers Vibe's other partner integrations. When you authorize Segwise, you're granting it read access to your ads, audiences, campaigns, and reporting, and both read and write access to your creatives.

Specifically, Segwise requests: advertisers:read, audiences:read, campaigns:read, creatives:read, creatives:write, impression_tracking:read, and reporting:read. You control which advertiser accounts are in scope at connection time, and you can review or revoke access from Vibe at any point.

From 5 creatives to 50

CTV creative production has always been the bottleneck. A typical advertiser runs 5 to 7 ads, refreshes them around seasonal moments, and A/B tests 3 to 7 variations when there's no clear campaign hook to build around. That's a fraction of what's possible when targeting is this precise.

Segwise's agent generates new ad variations using creative data and brand footage and b-roll you upload, so every output stays recognizably yours. You can constrain generation to specific characters, holiday themes, audiences etc and the agent iterates from there: swapping background settings, rewriting the hook, testing a different CTA, all based on patterns that are already working. Segwise can run this on a schedule, generating a fixed batch (20 statics and 10 videos every Thursday, for example) so your creative library keeps growing.

The result is volume with intent. Instead of running 5 broad creatives, you can run 25, each built for a specific audience segment, and let Vibe's own targeting decide which one shows where. Segment-level creative only pays off if you have enough creative variety to fill it. Segwise gives you that variety, and it keeps refreshing automatically instead of waiting on your next production cycle.

Trained on what's already working, rather than just what you've made before

Segwise's analytics layer watches, listens to, and transcribes every ad it ingests, video and static, across the platforms you run on. It extracts the hook, the benefits called out, the scenes used, and ties all of it back to performance. That gives you a single cross-platform view: LinkedIn, Meta, and Vibe side by side, instead of three separate exports you have to stitch together yourself.

It goes further than your own account. Segwise also tracks competitor ads and tags their creatives the same way it tags yours, so when its agent proposes a new storyboard, the proposal is grounded in patterns proven across your category, not just your own history. You see not only what's performing, but why, and what an untested audience segment might respond to next.

That data feeds directly into what Segwise builds for you. A storyboard might be built around a hook a competitor is running successfully, an audience segment you haven't targeted yet, or a scene structure your own top performer has already validated. None of it is generic. Every recommendation traces back to specific patterns that make it likely to succeed.

For agencies running more than one advertiser

Segwise is built for the way agencies actually work, and the Vibe connection carries that through. When you authorize the integration, you choose which Vibe advertiser accounts it can see, not just one. That means an agency managing several clients on Vibe can bring all of them into a single Segwise workspace, compare creative performance across accounts, and generate campaign-specific variations for each client without switching logins or rebuilding the connection per account.

If a client asks why one campaign is outperforming another, the answer is usually sitting in the creative, not the targeting. Cross-account visibility makes that comparison direct instead of anecdotal.

Built for the CTV screen specifically

Generic aspect-ratio settings don't account for how CTV actually gets watched. Segwise added a dedicated "Vibe" option directly into its generation settings, replacing the raw aspect-ratio picker. Choose it, and every ad generated under that spec automatically follows Vibe's CTV best practices, and the file will land directly in your Vibe account.

Getting started

Connecting takes a few minutes. Create a Segwise account here. In Segwise, go to Settings, then Ad Networks, and select Vibe. You'll be redirected to Vibe to authorize the connection and choose which advertiser accounts Segwise can access. Once you're back in Segwise, pick the account you want active and enable it. Your Vibe campaign and creative data starts flowing in immediately.

Offers to get started on your CTV ad creatives:

Developers and technical buyers who want the full API reference, including the creative endpoints Segwise uses can find it at developers.vibe.co.

Why this matters now

CTV inventory keeps expanding, and Vibe's targeting is built to exploit it—by audience, device, and daypart. But that precision is wasted if every segment sees the same handful of ads. Creative has been the constraint, not media planning or inventory. Segwise removes it without adding headcount or production time: you bring the brand footage, and Segwise handles the analysis of what's working, the generation, and the CTV-specific formatting, while Vibe supplies the inventory and targeting to put it in front of the right screen. Advertisers on both platforms are already live on the integration today.

How to connect it?

Learn about activating the integration here.