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Can CTV Advertising Platforms Measure Foot Traffic?
Can CTV Advertising Platforms Measure Foot Traffic?
CTV advertising platforms can measure foot traffic for retail brands using geographic holdouts and identity graph matching. Here's how it works on Vibe.
How to Target ZIP Codes with Streaming TV Ads
ZIP code targeting on streaming TV reaches specific households without wasting budget on a full DMA. Here's how it works — and how to set it up on Vibe.co.
How to Structure a CTV Test and Learn Framework
How to structure a CTV test that produces usable data in 4 weeks — hypothesis, budget, measurement setup, and decision criteria for performance marketers.
How to Budget for CTV Advertising
Connected TV budgets don't need to start big — they need to start smart. Here's how to set, split, and scale your CTV ad budget.
How to Attribute Phone Calls to Your CTV Campaigns With CallRail x Vibe
Vibe's CallRail integration uses household IP matching to connect CTV impressions to inbound phone calls — so every call gets credited to the right campaign.
Case studies
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70% Net-New: Shinesty Turns Klaviyo Segments Into Streaming TV Reach with Vibe.co
5.3x ROAS: How Reedsy Turned a Niche Audience Into a CTV Advantage
3.4x Lead Growth in 90 Days: AirOps Turns CTV into a B2B Performance Channel with Vibe.co
234.6% revenue growth in 60 days: Inside TYR's first quarter on Vibe
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Klaviyo x Vibe.co: Turning customer data into measurable TV
Triple Whale brands are turning CTV into measurable growth with Vibe.co
Northbeam x Vibe.co: Measuring incremental return at scale
How WorkMagic + Vibe Unlock MMM and MTA
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