News & Insights
How to
Your Attribution Stack Has a Blind Spot
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Your Attribution Stack Has a Blind Spot
How to
Most attribution stacks undervalue CTV. Here’s how enterprise teams measure advertising effectiveness across every channel — including streaming TV.
How to
How Does CTV Audience Targeting Work Compared to Facebook Ads?
How CTV audience targeting works vs. Facebook: identity graph matching, first-party data, CPMs, and attribution compared for DTC performance marketers.
How to
Which CTV Platform Is Best for Retargeting?
Compare Vibe, MNTN, The Trade Desk, Amazon DSP, and Roku on CTV retargeting — integrations, audience matching, self-serve, and verified ROAS.
Product updates
Introducing Stella for Vibe
Vibe now connects to Stella, so performance marketers can measure CTV with causal proof, not guesswork.
How to
How to Include CTV in Your Media Mix Model
Set up CTV as its own MMM channel, pass event-level data, and use Triple Whale, Northbeam, or Paramark to prove CTV’s contribution to revenue.
Case studies
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Case studies
Audien Hearing Hits 6.9x ROAS and Cracks the CTV Measurement Problem with Vibe.co
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Case studies
Boston Proper Drives 3.25x ROAS and Surges Prospect Growth with Vibe.co
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Case studies
240% ROAS on CTV In One of the Most Restricted Ad Categories
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Case studies
BloomsyBox Grows Beyond Google with Vibe.co
Product updates
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What's new
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What's new
Vibe Named The Fastest-Growing Ad Channel on Northbeam
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What's new
What the Walmart–Vibe Acquisition Means for Mid-Market CTV Advertisers
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What's new
Walmart to Acquire Vibe.co to Expand Access to Connected TV Advertising
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What's new
Vibe.co Awards and Recognition
Partner stories
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Partner stories
Klaviyo x Vibe.co: Turning customer data into measurable TV
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Partner stories
Triple Whale brands are turning CTV into measurable growth with Vibe.co
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Partner stories
Northbeam x Vibe.co: Measuring incremental return at scale
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Partner stories
How WorkMagic + Vibe Unlock MMM and MTA
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