How ecommerce brands use CTV for Black Friday — Klaviyo suppression, Walmart Audiences, Q4 CPM management, and measurement setup in Northbeam and Triple Whale.
How DTC brands use streaming TV to find and acquire net-new customers — audience targeting with retail purchase data, CAC vs. Meta, and what to measure.
CTV ROAS benchmarks for ecommerce and DTC brands: what to expect, why attribution window changes everything, and what Vibe customers actually see.
On Vibe.co, CTV spend routes into Northbeam and Triple Whale the same way Meta and Google do. Here’s the setup, attribution model, and results.
Generate a 15 or 30 second TV commercial in Higgsfield and launch it as a streaming TV campaign on Vibe, all from one conversation.









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