Paramark

Paramark helps consumer & business brands measure the true incremental impact of their marketing investments through incrementality testing, Marketing Mix Modeling, and forecasting. By combining statistical rigor with hands-on advisory, Paramark moves brands beyond last-touch attribution and toward confident, data-driven budget decisions across every channel. With Paramark's platform and team of measurement strategists, breands can:

• Measure CTV incrementality with statistically valid experiments.
• Identify which channels drive real lift versus what attribution claims.
• Build a unified cross-channel marketing mix model for smarter allocation.
• Forecast performance and plan future budgets with confidence.
• Refresh your model weekly with updated predictions and recommendations.

With Vibe's transparent CTV reporting and Paramark's incrementality infrastructure, brands can close the loop between ad spend and business outcomes.

• Incrementality testing: run geo- or audience-based holdout experiments directly against your Vibe campaigns to isolate true CTV lift.
• Marketing mix modeling: feed Vibe impression and spend data into Paramark's unified model alongside other channels to quantify CTV's contribution to revenue.
• Budget optimization: use Paramark's monthly model refreshes and forecasts to right-size your CTV investment relative to your full media mix.