Invoca

By integrating Invoca’s first-party conversation data with CTV campaigns, customers are able to complete attribution models with offline conversion events, verify the outcome of each customer interaction, and feed the performance data back to Vibe to optimize with confidence and scale growth.

• Capture Offline Conversions: Invoca captures phone, chat, and SMS interactions influenced by Vibe campaigns, giving teams a clear view of which channels drive real leads, conversions, and revenue.

• Optimize with Verified Outcomes: Offline outcomes and conversation insights flow back into Vibe enabling smarter targeting and budget shifts based on what is actually converting into desired interaction results

• Scale for Growth: Teams gain a unified view of performance across channels, giving them the confidence to invest in the campaigns and audiences that deliver the strongest results and stretch dollars further.

The Invoca and Vibe integration sends conversion outcomes from Invoca to Vibe in real time, so Vibe can attribute and optimize your CTV campaigns. Setup takes three steps in your Invoca account.

Get your Vibe Pixel ID, find it in your Vibe dashboard or ask your Vibe rep.

1. Connect Invoca to Vibe In Invoca Go to Integrations > Manage Integrations and open the Vibe tile. Enter your Pixel ID, then create an Action that tells Invoca what to send to Vibe (calls, specific Signals, or both). Save and repeat for each transaction type you want to track.

2. Update your Invoca Tag Vibe uses IP Address for attribution, so your Invoca Tag needs to capture it. In Invoca Tags, edit your tag, toggle on Capture IP Address and Capture User Agent, test, and publish. Repeat for any additional tags.

3. Validate Open the Vibe tile in Manage Integrations and check the Delivery Details chart. Green entries are successful sends. Red entries link to request and response details that point right at any issue.

That's it. Once data is flowing, every Invoca-tracked conversion gets tied back to the Vibe campaign that drove it.