Connect your Vibe account with Lifesight to start measuring the impact of your CTV ads and move away from inaccurate attribution that leads to misallocated budgets & wasted ad spend. This integration allows you to:

• Build causal MMM from Vibe spend data.
• Forecast budget scenarios for Vibe CTV ads.
• Get budget reallocation for max incremental ROAS.
• Optimize Vibe CTV campaigns directly.
• Run geo-lift experiments for Vibe CTV ads.

Lifesight helps you achieve profitable growth for your Vibe CTV campaigns using marketing mix modeling, incrementality testing, and causal attribution. Our features:

• Measure: Pinpoint incremental CTV tactics and revenue drivers, eliminating guesswork.
• Optimize: Reinvest wasted spend; predict marginal ROAS for your next dollar on Vibe CTV campaigns.
• Forecast: Predict returns on additional spend; get auto-recommended budget shifts for overall revenue growth, backed by lift tests and MMM.
• Analyze: Get on-demand "why" and "what-if" answers for Vibe CTV campaigns, from high-level KPIs to ad set details, all from a single causal source of truth.

Lifesight provides full-funnel measurement for industries like Ecommerce, Retail, Agencies, Consumer apps & services, especially for those using CTV platforms like Vibe.