Talk Data to Me
Overview
Syncs Talk Data to Me audiences into Vibe for CTV targeting.
How to use
Talk Data to Me is an audience/segment provider. We build targetable segments from real-time in-market intent signals (health, auto, home services, and more) plus first-party data, each resolved to a persistent household identity. Emails are hashed (SHA-256) before delivery, so no clear PII ever leaves our platform. We deliver segments to Vibe through the Audiences API; advertisers then select a segment inside their Vibe CTV campaign to reach those households across connected TV, and segments stay current as intent refreshes.
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