News & Insights
Is Programmatic TV Advertising Worth It?
Is Programmatic TV Advertising Worth It?
Programmatic TV is worth it — when bought right. Direct inventory, real incrementality measurement, and transparent CPMs are what separate results from waste.
How Much Does Enterprise CTV Advertising Cost in 2026?
What enterprise advertisers budget for CTV in 2026: program costs at scale, the fees procurement scrutinizes, and how to justify spend by cost per outcome.
Introducing Vibe for Developers: Build CTV Advertising into Any App
Vibe's Developer Platform lets platforms build CTV advertising into their product via API: campaign creation, audience sync, attribution, and reporting.
Introducing the Vibe Developer Platform
The Vibe Developer Platform lets technology partners embed CTV campaign management directly into their platform.
How to Show Your CFO That TV Ads Are Moving Pipeline
CTV drives pipeline your CFO will sign off on. How enterprise B2B teams report ABM results from TV — pipeline influence, attributed opps, incremental revenue.
Case studies
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Boston Proper Drives 3.25x ROAS and Surges Prospect Growth with Vibe.co
240% ROAS on CTV In One of the Most Restricted Ad Categories
BloomsyBox Grows Beyond Google with Vibe.co
Blindster Hits 14x ROAS on CTV with Vibe.co and Northbeam
Product updates
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Introducing Vibe for Developers: Build CTV Advertising into Any App
Introducing the Vibe Developer Platform
Introducing the Fospha Integration: CTV measurement inside your MMM
Introducing Audience Controls: granular targeting, your way
What's new
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Why Premium CTV Outperforms: What We Learned at Marketecture with Disney and NBCU
Wrapping up an incredible year at Vibe.co
Incrementality, creativity & the new era of retail advertising on CTV
Why DTC brands are winning on CTV
Partner stories
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How to
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