Product update

Vibe.co + Paramark: Measure What Your TV Spend Is Actually Worth

Performance marketers have spent years optimizing every dollar in their mix. Search, social, display, email: each channel measured, attributed, and justified. CTV has lagged behind. Not because it doesn't work, but because the right measurement partner wasn't in the picture.

That changes today. Vibe.co and Paramark are partnering to bring rigorous marketing measurement to streaming TV. For brands and agencies managing complex channel mixes, CTV finally earns its seat at the table alongside every other performance channel.

What this partnership means for you

Paramark specializes in cutting through the noise of multi-channel marketing to show marketers what's actually driving results. Paired with Vibe's streaming TV platform, their models now include CTV as a first-class measurement input alongside paid search, social, and email.

See CTV's true contribution to pipeline, not just impressions
Understand how streaming TV lifts performance across every other channel in your mix
Get budget allocation recommendations grounded in real measurement, not gut feel
Build client-ready cross-channel performance reports with CTV included

Here's what you can do with Paramark + Vibe:

Running TV alongside paid search? See how CTV impressions lift branded search volume and downstream conversion rates.
Justifying CTV budget to leadership? Get a model showing CTV's contribution to pipeline alongside every other channel, in one view.
Managing client accounts? Bring Vibe CTV into Paramark's reporting layer so every client gets a clean story on what's working.
Testing new CTV audiences? Measure incremental lift by segment and scale the ones that move the needle.
Running ABM campaigns on Vibe? Connect account-level CTV exposure to pipeline velocity and closed-won data.
Not sure if CTV is truly incremental? Run Paramark's measurement models against your Vibe campaigns and get an honest answer.

How to get started

Align on goals & success criteria

Meet with Vibe + Paramark to define what you want to prove (e.g., pipeline lift, conversion impact, etc.) and how success will be measured.

Design the incrementality test

Paramark sets up a clean test-and-control framework — no integrations required — and aligns on audience, budget, and test duration upfront. Learn more about our incrementality test here.