Vibe.co and Innovid partner to deliver outcome-based, verified CTV measurement

As CTV investment accelerates, advertisers are asking a fundamental question:

What real outcomes is my TV spend driving?

To help brands answer that with confidence, Vibe.co has partnered with Innovid to leverage their measurement capabilities, giving advertisers access to verified, outcome-based CTV performance data through Innovid reporting.

Turning CTV exposure into measurable outcomes

Innovid serves as a centralized infrastructure for creative management, ad serving, and cross-platform measurement. Through InnovidXP, brands can measure the cross-platform impact of their TV and CTV campaigns and connect ad exposures to real-world results.

Independent, partner-verified measurement built into Vibe.co

Transparency and trust are critical in Streaming TV Advertising. Through this integration, Innovid acts as an independent measurement partner, validating campaign performance with cross-platform methodologies.

For Vibe.co advertisers, that means:

Rather than relying solely on platform-reported metrics, advertisers benefit from an independent layer of verification.

Building a robust measurement platform for CTV

At Vibe.co, our mission is to make CTV advertising both accessible and measurable. Partnering with Innovid strengthens that commitment by embedding outcome-based measurement.

To learn more about this integration, reach out to our team!