Vibe.co x Ours Privacy: HIPAA-Compliant Conversion Tracking for Healthcare Advertisers

Healthcare brands have long been locked out of performance marketing on TV. Not because streaming doesn't work for them, but because tracking conversions with patient data requires HIPAA compliance that most platforms can't offer.

That changes today.

What Ours Privacy does

Ours Privacy is a HIPAA-compliant customer data platform built for healthcare organizations. It lets healthcare brands consolidate, manage, and activate customer data without risking compliance violations. Think of it as the CDP layer that unlocks and protects marketing data for healthcare.

What this integration enables

By connecting Ours Privacy to Vibe.co, healthcare advertisers can now track conversions from their streaming TV campaigns through a secure, server-to-server endpoint. All while staying fully HIPAA compliant.

Here's what you can measure:

This means healthcare brands can finally hold streaming TV to the same performance standards as their other channels. Track ROI. Optimize spend. Scale what works.

How to set it up

That's it. No complex engineering. No compliance headaches.

Why this matters

Healthcare is one of the fastest-growing verticals in streaming TV advertising. But without compliant measurement, brands either fly blind or don't fly at all. This integration removes that barrier.