Vibe 1.5: Peacock, Major Targeting and Reporting Improvements

Now Available: Advertise on Peacock

We’re so excited to introduce Peacock Vibe.co’s premium channel inventory so you can seamlessly launch ads across their portfolio of content in minutes! 🦚 🧞

Enhanced Demographic Audience Targeting

Precise, custom audience targeting is essential to strong CTV campaign performance, so we’ve revamped Vibe’s targeting options to combine demographic and interest-based audiences for even more impactful campaigns.

Klaviyo integration

First-party data is key to driving tangible results. That’s why we’ve integrated with email marketing and SMS platform Klaviyo, making it easier than ever to import and target custom audiences with Vibe. It’s quick and easy to get started!

Reporting API improvements

Vibe’s Reporting API is now more powerful and customizable than ever! All targeting dimensions and metrics (including unique impressions) are now accessible at a glance, for more actionable, more granular analysis. For help with integration, don’t hesitate to reach out to our CSM team.

We Value Your Feedback

Your feedback is invaluable. If you have any suggestions or comments, please don’t hesitate to reach out. Thank you for being a part of the Vibe community!