Vibe 1.23: New Segments, Roku and more...
New Targeting Segments 🎯
Add new audience segments into your Q4 campaigns:
Career
- CEO
- Engineering
- Finance and Accounting
- Marketing
- Small Business Owners
Education
- College Degree
- Graduate Degree
- High School
- Some College
Political
- Unregistered Voters
- Registered Voters
Healthcare
and more! Review the full list here.
Reach viewers on The Roku Channel 📺
New Apps & Channels selection: The Roku Channel! Diverse programming and a wider, engaged audience for your TV Advertising campaigns. Try for yourself!
Go to Platform →
Learn more about channels and campaign targeting.
Reporting by Screen Type 📱
TV, Tablet, or Mobile? Learn which devices your audience are watching. Performance numbers per screen type are now accessible by default on your Vibe dashboard.
Stay tuned for what's coming next 😎
Introducing Walmart Audiences on Vibe
Introducing Walmart Audiences on Vibe
Target your CTV campaigns with Walmart Audiences, built from Walmart's first-party commerce signals, or let Smart select propose a starting list.
Measure CTV brand lift on Vibe with Upwave, DISQO, and Kantar
Select enterprise brands can now measure the brand impact of their Vibe CTV campaigns with Upwave, DISQO, and Kantar.
450 Apps Have Launched on Vibe's Developer Platform Since June
450 apps have launched on Vibe's Developer Platform since June, bringing CTV into audience, CRM, measurement, and creative tools via API.
Twilio Segment now sends conversions to Vibe.co
Vibe is now a conversion destination in Twilio Segment. Send the events you already track to Vibe server to server and measure CTV results.
Smarter bidding across every goal
Keanu 4.0, Carrie-Anne 1.5 and Laurence 1.0 are live on every Vibe.co campaign: +26% more outcomes at constant budget, +36% more households reached.
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