Play.Works is available on Vibe.co

We’re excited to announce a new partnership that brings more growth opportunities on CTV.

Vibe.co is now partnering with Play.Works, one of the biggest names in connected TV gaming and entertainment.

Why this matters

This collaboration brings massive new reach and engagement potential to Vibe.co advertisers across both games and advertising-based video on demand (AVOD) content, expanding what performance campaigns can do on the big screen.

"Our gaming and entertainment inventory represents a new frontier for CTV performance. With Play.Works, Vibe.co advertisers can reach a deeply engaged, captive gaming audience by connecting with viewers where attention is highest." - Jérôme Pilz, VP Sales & Partnerships at Vibe.co

Meet Play.Works

Play.Works is the leading global publisher of connected TV games and entertainment. They offer 99% Viewability and 95% VTR to over 8M monthly active users.

Their content is split into two high-impact channels:

Play.Works has access to the world’s largest catalog of CTV games, connecting with over 350 Gaming Apps including Pac-Man, Tetris, SpongeBob Bounce, Wheel of Fortune, and more. Play.Works brings interactive fun to millions of homes worldwide.

Their 150+AVOD apps deliver top creator and original content from stars like Jordan and Salish Matter, Khaby Lame, and Alexa Rivera, reaching over 400 million households across leading TV platforms.

What this means for Vibe.co advertisers

With Play.Works now live in our catalog, you can tap into:

“We’re excited to partner with Vibe.co to take CTV performance to the next level. With our highly engaged user base, we’re perfectly positioned to deliver impactful results and unlock even greater value from our CTV inventory." - Jonathan Boltax, CEO at Play.Works.

This partnership is a major step forward for apps, gaming, and entertainment advertisers using Vibe.co. It opens up new ways to connect with audiences through playable, interactive, and creator-driven formats.

See you on TV!