Vibe.co now integrates with Fospha, bringing your CTV spend and impression data directly into Fospha's daily Media Mix Model. You can measure what your connected TV campaigns actually contributed to revenue, alongside every other paid channel, updated every day.

For performance marketers running CTV alongside paid social and search, the question has always been the same: is it working? You've had incrementality tests and view-through attribution windows, but neither tells you how CTV fits into the full-funnel picture. This integration gives you that view. Your Vibe data flows into Fospha's pipeline daily, and you see CTV's contribution to ROAS and revenue in the same dashboard where you see Meta, Google, and everything else.

The integration is available now in the Vibe Marketplace.

What Fospha does

Fospha is a marketing measurement platform built for eCommerce brands. It uses daily Media Mix Modelling to give you a complete view of paid media performance down to the ad level, without relying on pixels or cookies.

Where pixel-based attribution stops at the click, Fospha models the actual revenue contribution of every channel: what drove a purchase, what influenced the path, and how your mix should shift to improve return. Its incremental forecasting technology Beam lets you plan future spend based on what's actually working, not what's easiest to attribute.

The result is a measurement layer that works even as signal loss compounds across the open web. CTV was already a gap for most measurement vendors. This integration closes it.

How it works

In your Vibe account, go to Developer Tools and generate an API key. Share that key with the Fospha onboarding team. They connect your Vibe data directly into the Fospha pipeline. Once live, your CTV spend and impression data syncs daily, with no code or tagging required on your end.

You'll see Vibe's contribution to revenue and ROAS in your Fospha dashboard, updated every day, alongside the rest of your paid channels. There's no new seat to purchase, no separate login, and no manual export process.

Why this matters for CTV measurement

Most measurement frameworks treat CTV as a branding channel: hard to track, modeled loosely, credited by viewability. That framing has made it difficult to justify CTV spend in performance media plans where every dollar is accountable.

Fospha's MMM approach takes a different position. It treats CTV as a performance channel with a measurable revenue contribution. By feeding Vibe's impression and spend data directly into the model, the integration gives your CTV campaigns the same measurement rigor your search and social campaigns already get.

For eCommerce brands specifically, this is the missing piece. You've been able to see CTV driving site traffic, but not what that traffic contributed to revenue after attribution windows close. With Fospha, that contribution gets modeled and reported with the rest of your mix.

Getting started

The Fospha integration is live in the Vibe Marketplace today.

To connect:

Fospha handles the rest. Your data will be live in the pipeline, and you'll see Vibe in your Fospha dashboard within the agreed onboarding timeline.

If you're not yet a Fospha customer, visit fospha.com to learn more about their measurement platform and onboarding process.