News & Insights
What Is an MCP? And What It Means for CTV
What Is an MCP? And What It Means for CTV
An MCP lets your AI assistant connect to external tools and data. Vibe.co is the first CTV platform live via MCP inside Claude, ChatGPT, and Gemini.
CTV just stopped being a separate tab. Introducing the Vibe MCP.
Vibe is now live in Claude, ChatGPT and Gemini. Query performance, launch campaigns, and explore TV inventory - all in conversation, no dashboard required.
How to Target Specific Customers with Streaming TV Ads
On Vibe.co, you can target specific customers on streaming TV using Klaviyo, pixel-based segments, or demographic filters — no media agency required.
Which CTV Platforms Work with MMM Tools?
Several CTV platforms integrate with MMM tools, but coverage varies by tool. Vibe connects to Northbeam, Prescient AI, Paramark, Haus, and Fospha.
What To Do When Your Digital Ads Stop Working
When Meta and Google ROAS starts declining, the audience is exhausted — not your offer. Here's how CTV reaches the customers your digital ads can't.
Case studies
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Audien Hearing Hits 6.9x ROAS and Cracks the CTV Measurement Problem with Vibe.co
Boston Proper Drives 3.25x ROAS and Surges Prospect Growth with Vibe.co
240% ROAS on CTV In One of the Most Restricted Ad Categories
BloomsyBox Grows Beyond Google with Vibe.co
Product updates
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CTV just stopped being a separate tab. Introducing the Vibe MCP.
Clay Ads + Vibe.co: Run CTV ads against your Clay audiences
Introducing the Freshpaint x Vibe.co Integration: HIPAA-Compliant CTV for Healthcare Marketers
Introducing Keanu 3.5 + Carrie-Anne 1.0
What's new
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Vibe Named The Fastest-Growing Ad Channel on Northbeam
What the Walmart–Vibe Acquisition Means for Mid-Market CTV Advertisers
Walmart to Acquire Vibe.co to Expand Access to Connected TV Advertising
Vibe.co Awards and Recognition
Partner stories
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How to
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