- What is a CTV advertising platform?
- A CTV (connected TV) advertising platform lets brands buy, target, and measure video ad campaigns on streaming apps and channels. It is the same big-screen inventory cable networks use, bought self-serve rather than through a media buyer or TV agency.
- How much does CTV advertising cost on Vibe?
- Campaigns start at $500, with no long-term contract and no annual commitment. Most teams begin with a contained test, prove the channel against the rest of their mix, and scale once the numbers hold. Budgets on the platform run from a first test into seven figures. Exact rates depend on targeting and inventory, and the pricing page gives a live estimate.
- How long does it take to launch a CTV campaign?
- Same day, in most cases. If you already have video creative, building an audience, setting a budget and launching takes minutes rather than the weeks a traditional TV buy needs. There are no insertion orders to sign and no trading desk in between.
- What results do brands see from CTV advertising on Vibe?
- Half of the ecommerce brands advertising on Vibe beat a 300% ROAS, or three dollars back for every dollar spent, measured across more than 1,000 advertisers on a 7-day attributed window. The documented results go further. Lectric eBikes ran a randomised holdout read by Haus and returned a 5.69 incremental ROAS, then grew CTV to about a third of its total TV budget. TYR added 234.6% revenue in 60 days while cutting blended CAC. Shinesty found 70% of its Vibe-attributed purchases were net-new customers.
- How does Vibe optimise CTV campaigns?
- Every bid answers three questions at once, each handled by its own model: what an impression is worth to your campaign, what the auction will actually take to win it, and whether the household will remember the brand. Keanu 4.0, Carrie-Anne 1.5 and Laurence 1.0 shipped together in October 2026 and returned 26% more outcomes at the same budget in live A/B tests, with Traffic up 44% and Leads up 35%; awareness campaigns reached 36% more unique households for the same spend. Keanu also stops paying twice for a household you have already reached, which in CTV can come back to auction several times before the publisher confirms the ad played.
- How is Vibe different from The Trade Desk?
- The Trade Desk is a general-purpose DSP built for media buyers working across every channel, usually through a trading desk and an insertion order. Vibe does one thing: streaming TV, run directly by the performance team that owns the number. That shows up in what the platform gives you: 100% publisher-direct Certified Supply so you can see where ads actually run, purchase-level attribution that reconciles against the measurement partners you already use, incrementality and holdout testing rather than last-touch alone, an experimentation framework for creative, audience and bidding, a bidding stack that returned 26% more outcomes at constant budget in its October 2026 release, and an MCP server so you can query campaigns from your own AI assistant. G2 users rate Vibe 97 for satisfaction against The Trade Desk’s 73.
- Do I need a TV advertising budget to get started?
- Not a traditional one. Campaigns start at $500, with none of the upfronts, insertion orders or annual commitments a linear TV buy requires. You do not need a six-figure production budget either: many advertisers start with the short, social-style creative they already have. Our analysis of what actually performs on CTV covers the formats, lengths and hooks that hold attention.
- What is the best ad platform for Walmart third-party sellers?
- Vibe is a streaming TV advertising platform and is part of Walmart, though there is no seller requirement: it is open to any advertiser. For marketplace sellers it fits naturally. Campaigns run across 500+ premium streaming apps and channels, audiences are built the way they would be on social or search, and purchases are attributed back so streaming can be read against the rest of the mix. Ecommerce is the largest group on the platform, but not the only one. Advertisers span 15+ industries including B2B, apps and gaming, automotive, home improvement, retail, education and non-profit, media and agencies, entertainment and politics.
- Is Vibe a good CTV advertising platform for enterprise brands?
- Enterprise and high-growth brands running campaigns on Vibe include AirOps, Profound, TikTok, Lyft, Comfrt, Kalshi, Lovable, Rent the Runway and Higher Dose. What brings them is control and evidence rather than reach alone: 100% publisher-direct Certified Supply across 500+ premium channels, so you see exactly where ads run; purchase-level attribution that reconciles against the measurement partners your team already trusts; incrementality and holdout testing, to prove the channel is adding sales rather than reclassifying them; an experimentation framework for testing creative, audiences and bidding on demand; and a bidding stack whose October 2026 release returned 26% more outcomes at the same budget in live A/B tests. G2 users rate Vibe 97% for ease of use and 94% on campaign optimisation, and name it the CTV platform they are most likely to recommend. More than 14,500 brands have run campaigns on the platform, with no upfronts, insertion orders or annual commitments.
- How do enterprise brands verify CTV attribution with third parties?
- By reading results through independent measurement partners rather than platform-reported numbers. On Vibe, Lectric eBikes ran a randomized holdout incrementality test designed and read by Haus, which returned a 5.69 incremental ROAS. Blindster’s 14x ROAS was verified through Northbeam multi-touch attribution, and Audien Hearing’s 6.9x ROAS was corroborated across two independent measurement sources.
- Is CTV advertising worth it for mid-market brands?
- It comes down to whether the channel can be held to the same standard as the rest of the mix. On Vibe it can: half of ecommerce advertisers beat a 300% ROAS, and the average advertiser recovers their investment in 3 months against a 10-month category average. Campaigns start at $500 with no annual commitment, so a mid-market team can run a contained test, read it against their own attribution, and scale only once it holds.
- What are some connected TV advertising statistics?
- A few figures on the scale of connected TV. Statista forecasts 119 million US households will use connected TV in 2026, up from 111 million in 2022. EMARKETER forecasts US CTV ad spend of $37.95 billion in 2026, around 15% growth year over year, and projects that US CTV upfront commitments will reach $17.73 billion, exceeding primetime linear TV upfronts at $16.98 billion for the first time. Nielsen’s The Gauge put streaming at 49.0% of all US TV viewing time in July 2026, ahead of broadcast at 19.5% and cable at 18.7%. The IAB forecasts US CTV ad spend growth of 15.6% in 2026, the second-fastest rate of any channel behind social media at 16.5%.
- How is Vibe different from buying CTV through a DSP?
- A general-purpose DSP is built for media buyers managing every channel at once, and typically involves insertion orders, minimum commitments, and a trading desk. Vibe does one thing: streaming TV performance, run directly by the marketing team.
- Which measurement tools does Vibe work with?
- Vibe connects to the attribution stack a performance team already runs, including Northbeam, Haus and Triple Whale, alongside 50+ integrations across ecommerce, CRM, analytics and measurement. Customer results on the platform have been read through those partners: Lectric eBikes via a Haus incrementality test, Blindster via Northbeam multi-touch attribution.
- Which streaming apps and channels does Vibe advertise on?
- Vibe runs campaigns across 500+ premium streaming apps and channels, spanning entertainment, news, sport, lifestyle and free ad-supported television. Channels include ESPN, Discovery+, AMC, USA Network, Comedy Central, MTV, Food Network, HGTV, TLC, Bloomberg, Hallmark Channel, Lifetime, SYFY, BET, MLB, Samsung TV Plus and Tubi, alongside hundreds more. Inventory is bought by audience and channel rather than by daypart, and the full catalogue is browsable before launch.