This page substantiates the marketing claims made by Vibe and provides the data, methodology, and sources behind each one.
Platform-wide outcomes and adoption, measured on Vibe's own campaign data.
Based on 1,000+ ecommerce advertisers active on the Vibe platform (October 2026). ROAS reflects attributed purchase revenue within a 7-day window, measured on media spend — the same basis reported in-platform. Half of Vibe’s ecommerce brands achieve 300% ROAS or higher. Individual ROAS results will vary significantly based on campaign strategy, creative quality, audience targeting, product category, price point, and measurement methodology. Past performance does not guarantee future results. Source: Vibe internal platform data, October 2026.
Reflects 7.3 million purchase conversions attributed to Vibe advertising campaigns across the Vibe platform, from late 2024 through October 2026, within a 7-day attribution window. Based on Vibe’s conversion tracking and third-party measurement integrations. Individual campaign results will vary. Source: Vibe internal platform data, October 2026.
As of October 2026, 14,598 distinct advertiser entities have run campaigns on the Vibe platform. This figure reflects unique brands promoted, not unique customer accounts — a single agency or holding company account may represent multiple distinct brands. Source: Vibe internal platform data, October 2026.
Vibe’s average go-live time of 0.2 months compared with the category average of 1.37 months represents a 6.85x difference, calculated as 1.37 / 0.2. Both figures are G2’s “Avg. Months to Go Live” metric from the Additional Data section of the G2 Fall 2026 Grid Report for Video Advertising, calculated from verified user-reported implementation times submitted to g2.com. G2 publishes go-live time to one decimal place. Individual go-live times will vary based on creative readiness, targeting complexity, and account setup. Source: G2 Fall 2026 Grid Report, Video Advertising category, Additional Data.
Vibe’s estimated payback period of 3 months is G2’s “Estimated ROI (payback period in months)” metric from the Additional Data section of the G2 Fall 2026 Grid Report for Video Advertising, calculated from verified user-reported data submitted to g2.com. The category average in the same report is 10 months, a 3.3x difference calculated as 10 / 3. Payback period reflects the time reported by Vibe customers to recover their initial advertising investment. Individual results will vary based on campaign strategy, budget, creative quality, audience targeting, and category. Source: G2 Fall 2026 Grid Report, Video Advertising category, Additional Data.
Ratings, rankings and awards earned from verified user reviews submitted to G2.
Vibe's star rating of 4.8 out of 5.0 is based on 168 verified user reviews submitted to g2.com as of October 2026. Reviews are verified by G2 through LinkedIn authentication or business email confirmation. Ratings reflect individual reviewer opinions and may change as new reviews are submitted. Source: G2.com, Vibe product listing, pulled October 2026.
Vibe holds the highest Results score of any product ranked in the G2 Fall 2026 Results Index for Connected TV (CTV) Advertising Platforms, with a score of 9.03 out of 10. G2 calculates the Results score from verified user reviews submitted to g2.com, combining likelihood to recommend, meets requirements, estimated ROI and other factors, with more recent reviews weighted more heavily. Rankings reflect the Fall 2026 reporting period and may change as new reviews are submitted. Individual results may vary. Source: G2 Fall 2026 Results Index, Connected TV (CTV) Advertising Platforms category.
Vibe is placed as a Leader in the G2 Fall 2026 Grid Report for Video Advertising, with a Satisfaction score of 97 and a G2 Score of 75. G2 Leader status is awarded to products that receive high scores in both satisfaction (based on verified user reviews) and market presence (based on G2’s proprietary scoring methodology). In the G2 Fall 2026 Grid Report for Connected TV (CTV) Advertising Platforms, Vibe is placed as a High Performer. Placement reflects the Fall 2026 reporting period. Source: G2 Fall 2026 Grid Reports.
Vibe received 25 distinct awards across the G2 Fall 2026 Grid Reports for Connected TV (CTV) Advertising Platforms and Video Advertising: Leader, Leader (Small Business), Momentum Leader, High Performer, High Performer (Mid-Market), High Performer (Small Business), Fastest Implementation, Fastest Implementation (Mid-Market), Most Implementable, Most Implementable (Small Business), Easiest To Use (Small Business), Easiest Setup (Small Business), Easiest To Do Business With (Mid-Market), Best Estimated ROI, Best Estimated ROI (Mid-Market), Best Results, Best Results (Small Business), Best Usability, Best Usability (Small Business), Best Relationship, Best Relationship (Mid-Market), Best Relationship (Small Business), Best Support, Best Support (Mid-Market), and Users Most Likely To Recommend. Several of these were awarded in both categories; the count of 25 reflects distinct award names and does not double-count an award earned in both reports. The Leader and Leader (Small Business) awards were earned in the Video Advertising category; in the CTV Advertising Platforms category Vibe is a High Performer for Fall 2026. G2 awards are based on verified user reviews submitted to g2.com and on G2’s market presence scoring at the time of report publication. Source: G2 Fall 2026 Grid Reports.
Side-by-side G2 data for Vibe and other connected TV and video advertising platforms.
Vibe's G2 Satisfaction score of 97 compared to The Trade Desk's score of 73 represents a 33% difference, calculated as (97 − 73) / 73. Both scores are sourced from the Grid Scores table of the G2 Fall 2026 Grid Report for Video Advertising. Satisfaction scores are calculated by G2 from verified user reviews submitted to g2.com and reflect the Fall 2026 reporting period; they may change as new reviews are submitted. Source: G2 Fall 2026 Grid Report, Video Advertising category.
Vibe’s average go-live time of 0.2 months compared with The Trade Desk’s 1.2 months represents a 6x difference in time to launch, calculated as 1.2 / 0.2. Both figures are G2’s “Avg. Months to Go Live” metric from the Additional Data section of the G2 Fall 2026 Grid Report for Video Advertising, calculated from verified user-reported implementation times submitted to g2.com. G2 publishes go-live time to one decimal place. Individual go-live times will vary based on creative readiness, targeting complexity, and account setup. Source: G2 Fall 2026 Grid Report, Video Advertising category, Additional Data.
Vibe’s estimated payback period of 3 months compared with The Trade Desk’s 7 months represents a 2.3x difference, calculated as 7 / 3. Both figures are G2’s “Estimated ROI (payback period in months)” metric from the Additional Data section of the G2 Fall 2026 Grid Report for Video Advertising, based on verified user-reported data submitted to g2.com. Individual payback periods will vary. Source: G2 Fall 2026 Grid Report, Video Advertising category, Additional Data.
Vibe's G2 Satisfaction score of 97 compared to MNTN Performance TV's score of 83 represents a 17% difference, calculated as (97 − 83) / 83. Both scores are sourced from the Grid Scores table of the G2 Fall 2026 Grid Report for Video Advertising. Satisfaction scores are calculated by G2 from verified user reviews submitted to g2.com and reflect the Fall 2026 reporting period. Source: G2 Fall 2026 Grid Report, Video Advertising category.
Vibe’s average go-live time of 0.2 months compared with MNTN Performance TV’s 0.6 months represents a 3x difference, calculated as 0.6 / 0.2. Both figures are G2’s “Avg. Months to Go Live” metric from the Additional Data section of the G2 Fall 2026 Grid Report for Video Advertising, calculated from verified user-reported implementation times submitted to g2.com. G2 publishes go-live time to one decimal place. Individual go-live times will vary based on creative readiness, targeting complexity, and account setup. Source: G2 Fall 2026 Grid Report, Video Advertising category, Additional Data.
Side-by-side G2 data for Vibe and the major search and social advertising platforms.
Vibe's G2 Satisfaction score of 97 compared to Facebook's score of 52 represents an 87% difference, calculated as (97 − 52) / 52. Both scores are sourced from the Grid Scores table of the G2 Fall 2026 Grid Report for Video Advertising, the category in which both products are ranked. Satisfaction scores are calculated by G2 from verified user reviews submitted to g2.com and reflect the Fall 2026 reporting period. Source: G2 Fall 2026 Grid Report, Video Advertising category.
Vibe's G2 quality of support score of 98% compared to Facebook's score of 66% represents a 32-point difference. Both scores are sourced from the Satisfaction Ratings table of the G2 Fall 2026 Grid Report for Video Advertising, based on verified user reviews submitted to g2.com. Support scores reflect the percentage of reviewers who rated the platform's support quality positively. Scores reflect the Fall 2026 reporting period. Source: G2 Fall 2026 Grid Report, Video Advertising category.
Vibe’s estimated payback period of 3 months compared with Facebook’s 9 months represents a 3x difference, calculated as 9 / 3. Both figures are G2’s “Estimated ROI (payback period in months)” metric from the Additional Data section of the G2 Fall 2026 Grid Report for Video Advertising, based on verified user-reported data submitted to g2.com. Individual payback periods will vary. Source: G2 Fall 2026 Grid Report, Video Advertising category, Additional Data.
Vibe's G2 Satisfaction score of 97 compared to Google Marketing Platform's score of 26 represents a 3.7x difference, calculated as 97 / 26. Both scores are sourced from the Grid Scores table of the G2 Fall 2026 Grid Report for Video Advertising, the category in which both products are ranked. Vibe is placed as a Leader in that report and Google Marketing Platform as a Contender. Satisfaction scores are calculated by G2 from verified user reviews submitted to g2.com and reflect the Fall 2026 reporting period. Source: G2 Fall 2026 Grid Report, Video Advertising category.
Vibe’s average go-live time of 0.2 months compared with Google Marketing Platform’s 1.8 months represents a 9x difference, calculated as 1.8 / 0.2. Both figures are G2’s “Avg. Months to Go Live” metric from the Additional Data section of the G2 Fall 2026 Grid Report for Video Advertising, calculated from verified user-reported implementation times submitted to g2.com. G2 publishes go-live time to one decimal place. Individual go-live times will vary based on creative readiness, targeting complexity, and account setup. Source: G2 Fall 2026 Grid Report, Video Advertising category, Additional Data.
Vibe’s estimated payback period of 3 months compared with Google Marketing Platform’s 9 months represents a 3x difference, calculated as 9 / 3. Both figures are G2’s “Estimated ROI (payback period in months)” metric from the Additional Data section of the G2 Fall 2026 Grid Report for Video Advertising, based on verified user-reported data submitted to g2.com. Individual payback periods will vary. Source: G2 Fall 2026 Grid Report, Video Advertising category, Additional Data.
In the G2 Fall 2026 Grid Report for Video Advertising, Vibe is placed as a Leader — the highest quadrant — with a Satisfaction score of 97 and a G2 Score of 75. Google Marketing Platform is placed as a Contender in the same report, with a Satisfaction score of 26. G2 quadrant placement is determined by G2's proprietary scoring methodology combining verified user review data and market presence indicators. Placement reflects the Fall 2026 reporting period. Source: G2 Fall 2026 Grid Report, Video Advertising category.
Outcomes from individual Vibe customers. These reflect specific campaigns and are not representative of typical results.
Lectric eBikes, a direct-to-consumer e-bike brand, recorded a 5.69 incremental return on ad spend (IROAS) in an incrementality test designed and read by Haus, an independent measurement partner, using a randomized holdout of households withheld from the campaign. Following that result, connected TV moved from roughly 5–15% to about 30% of the brand's total TV budget. This result reflects a single customer's specific campaign performance during a defined period and is not representative of typical results. Individual outcomes will vary based on product category, creative, audience, budget, and measurement methodology. Source: Vibe case study, Lectric eBikes. Spokesperson: Logan Young, VP of Digital Marketing.
AirOps, a B2B AI search platform, grew leads from 102 to 343 between Q1 and Q2 2026 while blended cost per lead fell from $154.10 to $80.96, as spend on Vibe scaled 77% from $15.7K to $27.8K. Leads are attributed through the Vibe Pixel wired into AirOps' own HubSpot instance, with a “Vibe Matched” deal property flagging opportunities that touched a CTV campaign. This result reflects a single customer's specific campaign performance during a defined period and is not representative of typical results. Individual outcomes will vary based on product category, creative, audience, budget, and measurement methodology. Source: Vibe case study, AirOps. Spokesperson: Jim Tan, Head of Growth Marketing.
TYR, a performance swim and athletic apparel brand, grew revenue attributed to Vibe campaigns by 234.6% over a 60-day period against a 150.6% increase in spend, while blended customer acquisition cost fell 24.2% to $36.62 and overall account MER reached 5.24x. Figures are measured in Northbeam using multi-touch attribution. Revenue growth reflects increased investment as well as improved efficiency. This result reflects a single customer's specific campaign performance during a defined period and is not representative of typical results. Source: Vibe case study, TYR. Spokesperson: Natalie McGowan, Paid Media Specialist.
Audien Hearing, a direct-to-consumer hearing aid brand, recorded a 6.9x return on ad spend on its Vibe sales campaign, with a parallel awareness campaign reaching households at $0.06 each. The result was read across two measurement sources that agreed: Northbeam's deterministic multi-touch attribution and Prescient's modeled lift. This result reflects a single customer's specific campaign performance during a defined period and is not representative of typical results. Source: Vibe case study, Audien Hearing. Spokesperson: Zack Hubbard, Co-Founder.
Laundry Sauce, a premium home fragrance brand, scaled spend with Vibe by more than 4x while return per dollar more than doubled from launch week. Measured in Prescient's marketing mix model, Vibe delivered 3x ROAS on prospecting and 4x on retargeting. The brand additionally reports Vibe as its single largest source of new customers on about 9% of media spend, and that 73% of CTV-driven revenue converts away from its own DTC site. Marketing mix modeling estimates a channel's contribution statistically rather than attributing individual purchases. This result reflects a single customer's specific campaign performance during a defined period and is not representative of typical results. Source: Vibe case study, Laundry Sauce. Spokesperson: Ian Blair, Founder and CEO.
Shinesty, a direct-to-consumer underwear and loungewear brand, reports that 70% of purchases attributed to Vibe campaigns came from net-new customers. Spend was directed at net-new buyers by suppressing the brand's all-time purchaser list, a Klaviyo segment built over ten years, with performance read in Northbeam. CPMs averaged under $19 from the brand's November launch through Q4. This result reflects a single customer's specific campaign performance during a defined period and is not representative of typical results. Source: Vibe case study, Shinesty. Spokesperson: Danny Hershey, Growth Marketing.
Blindster, a window treatments e-commerce brand, achieved a 14x return on ad spend using Vibe's CTV advertising platform, with results independently verified through Northbeam multi-touch attribution. This result reflects a single customer's specific campaign performance during a defined period and is not representative of typical results. Individual outcomes will vary based on product category, creative, audience, budget, and measurement methodology. Source: Vibe case study, Blindster. Spokesperson: Oscar Romano, COO.
Sijo, a DTC sleep and bedding brand, achieved a 57% reduction in new customer cost-per-acquisition on retargeting campaigns run on Vibe compared to social media advertising, as measured through Northbeam multi-touch attribution and cross-device ID resolution (C+DV). This result reflects a specific campaign period and is not representative of typical results. Source: Vibe case study, Sijo. Spokesperson: Jasmine Abney, Sr. Manager of Paid Marketing.
All claims reflect data available as of October 2026. G2 metrics are subject to change as new reviews are submitted. Case study results reflect individual customer outcomes and are not representative of typical results. Vibe does not guarantee specific advertising outcomes. Comparative claims are drawn from the G2 Fall 2026 Grid Reports for Connected TV (CTV) Advertising Platforms and Video Advertising. Those reports are G2 publications available under licence from G2, not free public pages; the underlying product listings and category pages on g2.com are public. G2 is an independent third party and does not endorse Vibe.