Television Advertising for Politics

For political advertisers in search of something new, CTV advertising can maintain the prestige, easy access, and premium format of traditional television advertising with the digital capabilities we’ve all come to expect from cutting edge digital platforms.

TV off

Advertising beyond mailers and local TV contracts

Reach an engaged audience

  • As of 2023, streamed ads report a 97% VTR (View Through Rate) with unparalleled attention

  • Place ads in a brand-safe environment, next to premium on-demand programming

  • Express yourself freely, unencumbered by political ad-specific regulations used at Meta, Spotify, Twitter, or Google

Learn more

No more wasted impressions

  • Target your audiences using politically relevant data (party affiliation, zip code targeting, household income, etc.)

  • Leverage contextual targeting on premium channels and time slots

  • Retarget users across devices

Learn more

Remain agile and relevant

  • Respond to relevant events in real-time by editing, pausing, or duplicating ad sets at any time during your campaign

  • Leverage multi-variate campaign testing

  • Launch campaigns instantly, without contractual or content approval delays

Learn more

Reach an engaged audience

  • As of 2023, streamed ads report a 97% VTR (View Through Rate) with unparalleled attention

  • Place ads in a brand-safe environment, next to premium on-demand programming

  • Express yourself freely, unencumbered by political ad-specific regulations used at Meta, Spotify, Twitter, or Google

Learn more

No more wasted impressions

  • Target your audiences using politically relevant data (party affiliation, zip code targeting, household income, etc.)

  • Leverage contextual targeting on premium channels and time slots

  • Retarget users across devices

Learn more

Remain agile and relevant

  • Respond to relevant events in real-time by editing, pausing, or duplicating ad sets at any time during your campaign

  • Leverage multi-variate campaign testing

  • Launch campaigns instantly, without contractual or content approval delays

Learn more

Frequently Asked Questions

Are political ads allowed on Vibe.co?

Political ads are some of our most common campaign types! They are absolutely allowed, and the Vibe.co system automatically reviews all ads after publishing your campaign to ensure FCC compliance before they are run.

Can I create separate accounts for clients?

Agencies and brands with separate product lines can create as many Advertisers as necessary within the same account and toggle back and forth between them in the Settings section.

How can I create different ad sets within one campaign?

It’s simple! Users can create as many ad sets, aka Strategies, as needed to leverage different audience segments or ad creatives within their campaign. Simply toggle between them under the campaign menu on the left side of your dashboard. Users can determine how much of their budget to allocate to each strategy in order to reach distinct objectives within the campaign.

What type of content does Vibe.co allow?

Vibe.co requires that all ads served through our system meet simple quality standards set by the FCC. That means no defamatory or obscene content, no nudity, gambling, guns, alcohol, violence, or tobacco products. That’s it! 😀

Still have a question?

Our TV experts are here to help!
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