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Scott Walker for City Council

Audience Engagement

Mr Walker’s marketing team focused on Connected TV for the last 2 weeks of of his run for Parish Council, at the tail end of an integrated digital strategy to get voters out early in a hotly contested election.

Highly Engaged audience

Vibe’s unskippable ads and vast audience targeting (and retargeting) offerings allowed the team to target the following segments with hyper-precision, yielding an over 98% average VTR (View Through Rate).

Minimal Cost per View

Buying TV inventory programmatically helped Mr Walker’s team dramatically lower local channel ad slot pricing, allowing the campaign to maintain a record low $0.05 CPV (Cost Per View).

Victory!

Mr Walker’s campaign was able to target specific audiences like registered independent voters, home-owners, and households with children because, unlike Meta, Spotify, or YouTube, CTV’s household IP targeting practices are not restricted by political advertising guidelines.

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Run your ad on 500+ Channels & Streaming Apps

Display your ads on the major streaming apps and TV channels. From Movies to News Shows. Movies to News. We have it all.

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Target Voters

People buy from people they know and trust the most. Build up you firm’s trustworthiness locally with TV Ads in minutes.

Targeting

Deliver your ad in strategic areas

Reach households exclusively in the zip-codes or cities where votes matter and gain popularity locally.

Strategic areas

Risk-free platform

Set your own budget - increase it, decrease it, pause it, unpause it. With Vibe, you have full control and no long-term commitments.

Campaign
OFFon
Budget
$0/day

Put your brand next to content your customers love

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Spend $500.Get $500.

To help you get started with TV Advertising, we’ll give you $500 in Ad Credits when you spend your first $500 with Vibe.

Coupon

$500