Television Advertising for Politics
For political advertisers in search of something new, CTV advertising can maintain the prestige, easy access, and premium format of traditional television advertising with the digital capabilities we’ve all come to expect from cutting edge digital platforms.
Advertising beyond mailers and local TV contracts
Reach an engaged audience
As of 2023, streamed ads report a 97% VTR (View Through Rate) with unparalleled attention
Place ads in a brand-safe environment, next to premium on-demand programming
Express yourself freely, unencumbered by political ad-specific regulations used at Meta, Spotify, Twitter, or Google
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No more wasted impressions
Target your audiences using politically relevant data (party affiliation, zip code targeting, household income, etc.)
Leverage contextual targeting on premium channels and time slots
Retarget users across devices
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Remain agile and relevant
Respond to relevant events in real-time by editing, pausing, or duplicating ad sets at any time during your campaign
Leverage multi-variate campaign testing
Launch campaigns instantly, without contractual or content approval delays
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Reach an engaged audience
As of 2023, streamed ads report a 97% VTR (View Through Rate) with unparalleled attention
Place ads in a brand-safe environment, next to premium on-demand programming
Express yourself freely, unencumbered by political ad-specific regulations used at Meta, Spotify, Twitter, or Google
No more wasted impressions
Target your audiences using politically relevant data (party affiliation, zip code targeting, household income, etc.)
Leverage contextual targeting on premium channels and time slots
Retarget users across devices
Remain agile and relevant
Respond to relevant events in real-time by editing, pausing, or duplicating ad sets at any time during your campaign
Leverage multi-variate campaign testing
Launch campaigns instantly, without contractual or content approval delays
Frequently Asked Questions
Political ads are some of our most common campaign types! They are absolutely allowed, and the Vibe.co system automatically reviews all ads after publishing your campaign to ensure FCC compliance before they are run.
Agencies and brands with separate product lines can create as many Advertisers as necessary within the same account and toggle back and forth between them in the Settings section.
It’s simple! Users can create as many ad sets, aka Strategies, as needed to leverage different audience segments or ad creatives within their campaign. Simply toggle between them under the campaign menu on the left side of your dashboard. Users can determine how much of their budget to allocate to each strategy in order to reach distinct objectives within the campaign.
Vibe.co requires that all ads served through our system meet simple quality standards set by the FCC. That means no defamatory or obscene content, no nudity, gambling, guns, alcohol, violence, or tobacco products. That’s it! 😀
Still have a question?
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