Innovate safely with CTV

CTV still has television advertising’s storytelling chops with all of the dynamic targeting capabilities of your favorite digital marketing tools.

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Drive more sales & revenue with TV Advertising

Reach online buyers on TV

  • 1st party data integration and retargeting

  • Target up to 80% of US Households

  • Contextual, demographic, and interest targeting modalities

Learn more

Actionable campaign measurement

  • Push campaign measurement further with pixel tracking, Google Analytics integration, or MMP integrations

  • Let real-time reporting guide same-day campaign edits

  • Leverage insights from Vibe’s reporting dashboard which divides results by targeting dimension for ultimate transparency and insight

Learn more

Easy, flexible ad upload

  • 15 seconds or 30 seconds, you decide! As CPM overtakes air time as a unit of measure for TV campaign budgeting, video length doesn’t affect cost anymore

  • A/B test creative by creating as many ad sets as needed within a campaign

  • Vibe can deliver responsive, multi-screen ads off just one simple mp4 or .mov video file. Don’t sweat it!

Learn more

Reach online buyers on TV

  • 1st party data integration and retargeting

  • Target up to 80% of US Households

  • Contextual, demographic, and interest targeting modalities

Learn more

Actionable campaign measurement

  • Push campaign measurement further with pixel tracking, Google Analytics integration, or MMP integrations

  • Let real-time reporting guide same-day campaign edits

  • Leverage insights from Vibe’s reporting dashboard which divides results by targeting dimension for ultimate transparency and insight

Learn more

Easy, flexible ad upload

  • 15 seconds or 30 seconds, you decide! As CPM overtakes air time as a unit of measure for TV campaign budgeting, video length doesn’t affect cost anymore

  • A/B test creative by creating as many ad sets as needed within a campaign

  • Vibe can deliver responsive, multi-screen ads off just one simple mp4 or .mov video file. Don’t sweat it!

Learn more

Frequently Asked Questions

Can I set a maximum CPM per campaign?

Yes, Vibe.co users have full control over the setup and delivery of their campaigns, including the maximum CPM. We offer two options for advertisers to set their campaign bidding strategy:
- Automatic, which allows Vibe.co’s proprietary bidder to optimize your campaign spend as it runs.
- Manual, which allows users to set a maximum CPM per campaign.

Are CTV ads clickable?

Like most programmatic DSPs, Vibe.co does not currently offer clickable ads. Users can, however, monitor conversion by setting a Vibe.co pixel tracker or integrating their Google Analytics account with the Vibe.co platform.

What can I track with a Vibe.co pixel?

Vibe.co offers three types of pixel tracking: web traffic, lead, and purchase. Users can also select the attribution window of their choice (1 hour, 6 hours, 12 hours, 24 hours, 48 hours, 72 hours, or 7 days). Vibe.co also integrates with Google Analytics and MMPs for further measurement granularity.

How can I create different ad sets within one campaign?

It’s simple! Users can create as many ad sets, aka Strategies, as needed to leverage different audience segments or ad creatives within their campaign. Simply toggle between them under the campaign menu on the left side of your dashboard. Users can determine how much of their budget to allocate to each strategy in order to reach distinct objectives within the campaign.

Still have a question?

Our TV experts are here to help!
Book a demo and get answers to all your questions.