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Television Advertising for Automotive & Dealerships
80% of shoppers planning to buy or lease a vehicle in the next 12 months watch ad-supported OTT
Engage with car buyers where they are
Reach a highly engaged audience
Reap the benefits of CTV advertising’s 97% VTR (View Through Rate) and 65% ad recall
Depend on Vibe.co’s daily ad frequency caps to protect your brand equity
Target primetime or weekend time slots to ensure maximum engagement
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Reliably measure your campaign impact
Track web conversion with Vibe.co’s web pixel and Google Analytics integration
Follow campaign results in real-time and optimize campaigns on the fly
Easily A/B test your ad sets with multi-variate campaigns
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Leverage cutting edge targeting
Target your audience by household income, purchase intent, geo-location, and more!
Lean into cross-device targeting: 89% of TV audiences have a second device in their hand while watching a program, and IP tracking can follow them the whole way
Deliver ads on over 500 premium, interest-specific channels like ESPN, HGTV, Fox News, etc.
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Reach a highly engaged audience
Reap the benefits of CTV advertising’s 97% VTR (View Through Rate) and 65% ad recall
Depend on Vibe.co’s daily ad frequency caps to protect your brand equity
Target primetime or weekend time slots to ensure maximum engagement
Reliably measure your campaign impact
Track web conversion with Vibe.co’s web pixel and Google Analytics integration
Follow campaign results in real-time and optimize campaigns on the fly
Easily A/B test your ad sets with multi-variate campaigns
Leverage cutting edge targeting
Target your audience by household income, purchase intent, geo-location, and more!
Lean into cross-device targeting: 89% of TV audiences have a second device in their hand while watching a program, and IP tracking can follow them the whole way
Deliver ads on over 500 premium, interest-specific channels like ESPN, HGTV, Fox News, etc.
Frequently Asked Questions
Vibe.co does not charge any platform, subscription, extra user seat, or joining fees, so the budget users decide to set per campaign is the exact amount their account will be charged for. After that, the budget is really up to them, but here are some guidelines to help. CPMs (Cost Per Mille) vary according to the type of channel and targeting you are looking for, but typical CPMs for a CTV performance campaign range between $15 and $25.
What does that mean? Well, for example, if a user sets a Daily Budget of $150 for a campaign, it will display 10,000 impressions. Once the campaign has launched, they can increase or decrease their budget at any time, based on results.
Vibe.co offers 3 main targeting options: by interest, by context, or by demographic. Here is a high level breakdown of our proprietary audience segments:
- By Interest includes search query tracking, household income, political party affiliation, and more
- By Context includes any of our 500+ channels, time slot, screen type, and geo-location (zip code, city, and/or state)
- By Demographic includes age, gender, family composition, and primary household language
Users can also retarget their owned audiences with 1st party data integration.
The days of million dollar mini movie ads are over. Both content and format are now so much simpler, Vibe even takes care of resampling your ads to all required sizes by all advertisers. Here are Vibe.co’s formatting specs allowing to cover most inventories:
- Size Ratio | 16:9, 1920×1080
- Length | 30 seconds max, 15 or 30 second slots
- File Format | .mp4 or .mov
- File Size | Max size 200MB
- Frame Rate | Must be constant; 23.98, 25, or 29.97 FPS
- Bit Rate | Greater or equal to 2500 KBPS
Vibe.co offers three types of pixel tracking: web traffic, lead, and purchase. Users can also select the attribution window of their choice (1 hour, 6 hours, 12 hours, 24 hours, 48 hours, 72 hours, or 7 days). Vibe.co also integrates with Google Analytics and MMPs for further measurement granularity.
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