Google Tag Manager (GTM) integration with Vibe enables seamless deployment and management of tracking tags without requiring direct code modifications. This integration streamlines the process of implementing Vibe tracking across your website, making it easier to manage and update tracking configurations.

1. Connect Google Analytics to Vibe – Link your Google Analytics account with your Vibe dashboard to enable data sharing between platforms.
2. Set Up Campaign Tracking – Configure UTM parameters to properly attribute traffic from your Streaming TV campaigns in Google Analytics.
3. Create Custom Segments – Develop audience segments in Google Analytics to track users who have been exposed to your Streaming TV ads.
4. Monitor Performance – Track key metrics like website visits, conversions, and engagement from users who have seen your TV ads.
5. Optimize Campaigns – Use the combined insights from Vibe and Google Analytics to refine targeting, creative, and media spend for maximum effectiveness.