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Branch

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Overview

The integration of Branch with Vibe enables marketers to launch and measure Streaming TV campaigns with confidence. By pairing Branch's mobile measurement and deep linking with Vibe's self-serve platform, advertisers gain clear visibility into app installs, in-app events, and return on ad spend (ROAS). Together, Branch and Vibe connect Streaming TV investment to real app outcomes, so CTV can be measured with the same rigor as every other performance channel.

How to use

The Branch integration provides mobile attribution and deep linking for your Streaming TV campaigns. This integration helps you measure app installs, in-app events, and return on ad spend.

  1. Enable Integration – Enable the Branch integration for your Vibe campaigns.
  2. Configure Tracking – Set up event tracking and attribution settings.
  3. Implement SDK – Add the Branch SDK to your mobile app.
  4. Monitor Performance – Track and analyze campaign results.