The challenge

Oscar Romano has a simple rule: spend money, know it's working. As COO of Blindster, an e-commerce window coverings brand selling nationwide, he can't afford to run on faith.

"Every ad platform says it's the best," Oscar says. "It's hard to know which numbers to believe."

Blindster had scaled Meta and Google. But every channel hits a ceiling. The question wasn't whether CTV could work. The question was whether anyone could prove it.

Why Vibe.co

Oscar needed three things: real data, a focused product, and the ability to test before committing.

Vibe checked all three. The platform is streaming TV only. No display, no social, no mixed signals. That focus mattered. "The fact that we can just focus on streaming TV. Huge for us," Oscar says.

The flexible nature of Vibe let Blindster start small and move fast. They started at a low budget and scaled seven-fold within weeks, once the numbers justified it. No agency. No annual contract. No guessing.

There was also a less measurable benefit. "There's a different level of legitimacy when an ad shows up on TV," Oscar notes. For a brand selling home products, that credibility compounds.

Leveraging the Vibe.co x Northbeam integration

Oscar leveraged Vibe's third-party source of truth to assess results.

Northbeam was already Blindster's attribution platform of record. The Vibe integration fed CTV performance data directly into Northbeam, giving Oscar an objective read on what was actually happening. Not Vibe's numbers. Not last-touch attribution. Verified, third-party signal.

That integration became the unlock.

By routing Vibe.co signals through Northbeam, Blindster was able to optimize with confidence. The result was a 19% improvement in ROAS efficiency, 11% reduction in customer acquisition cost, and a 5% increase in average order value. Every metric moved in the right direction.

"The signals we were getting were accurate," Oscar says. "That told us we could trust the data and act on it."

The Results

For Oscar, the results answered the only question that matters: is this profitable?

"The bottom line performance is strong. Let's scale. Let's spend. And that's how we act."

Blindster is scaling CTV with Vibe, with Northbeam as the measurement backbone and a clear mandate to keep going.