The Ultimate Guide to Fivetran-Powered CTV Campaigns

Your data warehouse knows more about your customers than any third-party segment ever will. This playbook shows you how to use it.

Key findings

  • Cart abandoners (304% ROAS, Sijo)
  • Churned customers (4.2x ROAS, Hoodsly)
  • ABM target account lists ($0.85 CPL vs. $3.50 on LinkedIn, NYXT)
  • High-LTV retention, lookalike seeding, lead nurture, and more

Summary

8 use cases. Each one includes the warehouse segment definition, CTV strategy, creative direction, and measurement tips.

What you'll learn

  • How to activate cart abandoners on CTV for 304% ROAS
  • Strategies for winning back churned customers at 4.2x ROAS
  • ABM target account lists at $0.85 CPL vs. $3.50 on LinkedIn
  • High-LTV retention, lookalike seeding, and lead nurture tactics
The Ultimate Guide to Fivetran-Powered CTV Campaigns

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