Overview
Understand the true impact of your CTV investments by leveraging WorkMagic's Triangulated Measurement, which combines the accuracy of geo-lift tests, the granularity of MTA (including deterministic views), and the predictability of MMM. Understand the causal impact of your CTV campaigns on all of your sales channels, and make better decisions with higher confidence.
- Quickly build and launch geo-lift tests via the WorkMagic platform
- Calibrate MTA models that give incremental ROAS and CAC readouts on a daily basis
- Enhance MMM models that accurately predict the effectiveness of your next ad dollar
How to use
The WorkMagic + Vibe integration empowers marketers to reveal the true incremental returns of their CTV campaigns, and make more informed budget decisions accordingly. Geo experiments are designed and launched via the WorkMagic platform, providing a deep understanding of causality between Vibe campaigns and their actual impact on all of your sales channels. From there, you can leverage brand-specific MTA and MMM models calibrated by that causality to make better decisions and improve overall marketing efficiency.
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