Overview
Leverage advanced marketing experimentation to measure the true impact of your marketing efforts with WorkMagic. The integration brings geo-incrementality testing to your CTV campaigns, unlocking visibility into the causal impact of your campaigns, and their halo effect on all your sales channels.
- Quickly build and launch geo-lift tests via the WorkMagic platform
- Understand the true incremental impact of your campaigns, including iROAS and iCPA
- Gain budget recommendation insights and implement them to boost your MER
How to use
The WorkMagic + Vibe integration empowers marketers to reveal the true incremental returns of their CTV campaigns, and make more informed budget decisions accordingly. Geo experiments are designed and launched via the WorkMagic platform, providing a deep understanding of causality between marketing campaigns and their actual sales channel impact, ultimately providing key insights needed to confidently refine channel investments and boost their marketing efficiency at scale.
