INCRMNTAL is a next-gen marketing measurement platform built for a privacy-first world—no user-level data, no tracking, and no reliance on controlled experiments. Our platform empowers advertisers to accurately measure the incremental impact of their CTV campaigns in real time, across any combination of channels, geos, or budgets.

By leveraging advanced econometric modeling and continuous causal inference, INCRMNTAL helps marketers optimize their spend, prove ROI, and uncover what’s truly driving performance. Seamless integration with your CTV strategy means faster insights, better decision-making, and zero disruption to the user experience.

INCRMNTAL is trusted by top brands to decode the value of media—without compromising on privacy, speed, or accuracy.

Integrating Vibe and INCRMNTAL bridges intuitive ad campaign management with advanced incrementality measurement. Vibe simplifies streaming TV advertising for brands of all sizes, offering quick setup and precise targeting across 500+ channels. INCRMNTAL provides always-on, cross-channel insights without user-level data, enabling marketers to assess true campaign impact. Together, we empower advertisers to launch, measure, and optimize TV campaigns with confidence.