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Case study

Wahha Design

Online Sale Increase and Customer Retention

Up-and-coming digital marketing agency Wahha Design has a reputation for their no frills, laser focus on client growth. After all, Wahha Design CEO, Blake Blaxendell, is an ex-programmer who won’t stand for bogus digital fads. They launched their first CTV ad campaign clear-eyed with a “wait and see” attitude that paid off for both their agency and their clients’ business.

860% ROAS

Wahha Design recommended their client work with Vibe because it “has one of the largest premium inventories out there and the CPMs just absolutely blew our minds.” Using video assets the company already had available for other channels, they drove some of the highest ROAS results in the company’s history, increasing trackable purchases across channels.

$0.05 CPV

By focusing their strategies on just a handful of targeting dimensions (channels and gender), Wahha Design was able to maintain their client’s campaign CPMs at a staggeringly low $14 average, even on premium channels. In just a month and a half, their ads garnered over 289K impressions with a $0.05 cost per view.

Client Retention

Wahha Design’s clients had never advertised on television before, but the ease of onboarding with Vibe and the trackable return on investment convinced them to sign on for a new contract with the marketing agency to test further streaming campaign strategies.