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Case study

Samford University

Prospecting

The team at Samford University laid the groundwork for a competitive admissions season early on by launching a stress marketing campaign focused on web traffic in Q4. They can then accrue valuable data in preparation for an impactful CTV retargeting campaign ahead of application deadlines.

Affordable Primetime

Programmatic TV buying allowed Samford University to target high value audience segments across Vibe’s 500+ premium channel inventory during primetime while maintaining CPMs below $18!

Trackable Conversions

Thanks to Vibe’s custom pixel tracking module, the team at Samford University was able to monitor TV to web conversions - segmented by acquisition channel and targeting dimension - in real-time and optimize their campaign even further, maintaining a solid $10 Cost per Session.

Incremental Reach

Samford University has a deep well of contacts, from alumni to community partners, which explains their surprise when they found their CTV ad campaign reaching incremental audiences untouched by previous channels, and significantly increasing their retargeting pool.