DISQO

DISQO is an advertising outcomes intelligence platform. Its owned, opted-in panel connects what people see, how they feel about brands, and what they do next, using deterministic identity resolution. Brand Lift measures attitudes such as awareness, consideration, and favorability, while Outcomes Lift measures behaviors such as search, site visits, and sales. Web Lift reports the real number of people a campaign drove to an advertiser’s website, and Search Lift quantifies the incremental people and searches it drove for a brand. Vibe advertisers can see why a campaign worked and what to change for better outcomes.

Great TV campaigns deserve more than delivery numbers. Launch your campaign on Vibe, measure its impact with DISQO, and use what you learn to make your next campaign smarter.

• Launch & Measure: Get your campaign live and see how it moves brand perception and what people did afterward, from searches to site visits to purchases.
• Optimize: Use always-on insights to shift your strategy mid-flight and plan your next campaign with confidence.
• Learn: Identify the creatives, placements, and audiences driving the strongest brand and business outcomes, and measure their impact across the full funnel.