DTC Lab
A research hub from Vibe. Tracking how DTC brands grow on streaming TV, powered by first-party CTV data.
Sep 23, 2026
The Curated Consumer: How Americans Learned to Hack Their Own Ads
84% of Americans deliberately shape the ads they see. New research reveals who's doing it on purpose, and why they trust and buy from those ads more.
Senda Ben AbdallahHead of Brand and Product Marketing
Aug 11, 2026
What Wins on Streaming: The CTV Creative Performance Report
What drives visits, purchases, and return on streaming TV — from 4.9 billion Vibe impressions, 3,400+ brands, and 17,000+ creatives over 90 days.
Romain MarsalVice President of Growth and Marketing
Meet the team
Arthur Querou
Co-Founder and CEO
Franck Tetzlaff
Co-Founder and CTO
Romain Marsal
Vice President of Growth and Marketing
Arnaud Blanchard
Vice President of Product
Senda Ben Abdallah
Head of Brand and Product Marketing
Jacob Biedermann
Senior CSM, eCommerce & Partnerships