DTC Lab
A research hub from Vibe. Tracking how DTC brands grow on streaming TV, powered by first-party CTV data.
Oct 21, 2026
The Art of the Revisit: Why There Is No Magic Ad Frequency
An explorable explanation of ad frequency. Why people forget your ads, why spaced repetition beats cramming, and why reaching a broad audience late usually beats a narrow one early.
Arnaud BlanchardVice President of Product
Oct 20, 2026
The Curated Consumer: How Americans Train Their Own Ads
70% of Americans think their phone is listening. It isn't. New research on the ads that seem to read your mind — and the half of us quietly training them.
Senda Ben AbdallahHead of Brand and Product Marketing
Aug 11, 2026
What Wins on Streaming: The CTV Creative Performance Report
What drives visits, purchases, and return on streaming TV — from 4.9 billion Vibe impressions, 3,400+ brands, and 17,000+ creatives over 90 days.
Romain MarsalVice President of Growth and Marketing
Meet the team
Arthur Querou
Co-Founder and CEO
Franck Tetzlaff
Co-Founder and CTO
Romain Marsal
Vice President of Growth and Marketing
Arnaud Blanchard
Vice President of Product
Senda Ben Abdallah
Head of Brand and Product Marketing
Jacob Biedermann
Senior CSM, eCommerce & Partnerships