DTC Lab

A research hub from Vibe. Tracking how DTC brands grow on streaming TV, powered by first-party CTV data.

The Curated Consumer: How Americans Train Their Own Ads
Learn more

Sep 24, 2026

The Curated Consumer: How Americans Train Their Own Ads

70% of Americans think their phone is listening. It isn't. New research on the ads that seem to read your mind — and the half of us quietly training them.

Senda Ben Abdallah

Senda Ben AbdallahHead of Brand and Product Marketing

What Wins on Streaming: The CTV Creative Performance Report
Learn more

Aug 11, 2026

What Wins on Streaming: The CTV Creative Performance Report

What drives visits, purchases, and return on streaming TV — from 4.9 billion Vibe impressions, 3,400+ brands, and 17,000+ creatives over 90 days.

Romain Marsal

Romain MarsalVice President of Growth and Marketing

Meet the team

  • Arthur Querou

    Arthur Querou

    Co-Founder and CEO

  • Franck Tetzlaff

    Franck Tetzlaff

    Co-Founder and CTO

  • Romain Marsal

    Romain Marsal

    Vice President of Growth and Marketing

  • Arnaud Blanchard

    Arnaud Blanchard

    Vice President of Product

  • Senda Ben Abdallah

    Senda Ben Abdallah

    Head of Brand and Product Marketing

  • Jacob Biedermann

    Jacob Biedermann

    Senior CSM, eCommerce & Partnerships