Product updates
Vibe.co + HubSpot: Amplify Your TV Campaigns
2 min read
Vibe.co + HubSpot: Amplify Your TV Campaigns
We’re excited to announce that Vibe.co now supports direct integration with HubSpot, giving you an easy way to sync audiences and activate campaigns across CTV using your CRM contacts. This marks another major step in expanding our CRM integrations — after Klaviyo, we’re building toward a full ecosystem of connected audience tools!
Why it matters
As streaming TV (CTV) becomes an increasingly critical channel for growth, a key challenge remains: how to bring your highest-value audiences from your CRM onto the TV screen in a precise, performance-driven way. Our integration with HubSpot bridges that gap.
With this integration, you can:
- Sync HubSpot contact lists automatically into Vibe as Custom Audiences
- Target those audiences on streaming TV, leveraging identity matching to map HubSpot contacts to households
- Refresh audience segments in real time, so your campaigns reflect the most up-to-date contact data
- Use these audiences in both retargeting/delivery-based campaigns and as part of your broader media mix
That means no more manual exports, no messy CSV uploads, and fewer gaps in your audience strategy.
Leverage your creative plays
Here are a few campaign examples unlocked by the HubSpot integration:
- Win-Back Campaigns: target contacts in HubSpot who were once active but have gone dormant
- Upsell / Cross-Sell: surface complementary offers to customers who have purchased a particular product
- Account-Based TV: for B2B, push TV creative to contact lists for target accounts
- Retention & Loyalty: reward long-term customers or drive re-engagement
Because the list syncs automatically, your TV campaign can stay aligned with email, nurture, or outbound strategies in HubSpot.
So, see you on TV?
This integration is yet another step in Vibe.co’s mission: to make TV advertising measurable, precise, and audience-driven. By knitting together your CRM data and streaming delivery, you get the best of both worlds, that is, the targeting power of CRM + the reach and scale of TV.
Stay tuned for more.
