Case studies
Wispr Flow chooses Vibe.co to reach Decision Makers & AI Adopters on Streaming TV
2 min read
Wispr Flow chooses Vibe.co to reach Decision Makers & AI Adopters on Streaming TV
Wispr Flow is the voice-to-text AI that turns speech into clear, polished writing in every app. It’s designed for working professionals and creators who want hands-free writing that’s faster and easier than a keyboard.
Challenge
Wispr Flow was looking for a way to reach and acquire decision makers and AI adopters without increasing CAC.
Much of Wispr Flow’s existing spend was concentrated in performance channels that tend to capture users already searching for productivity tools. As more companies entered the category, the team evaluated the need to test new acquisition channels.
“When you educate at the top of funnel with CTV, everything downstream converts better, people already understand what we do by the time they hit our site.,” Matt Swulinski, Head of Growth
Solution
Vibe.co enabled Wispr Flow to measure, scale and experiment a new acquisition channel by leveraging the following:
- High intent AI adopters targeting: Achieving category domination with AI savvy founders and business leaders in strategic geos including DC, NY, Chicago and SF.
- Cross-device incrementality measurement: Using Vibe.co’s identity graph and integrations, Wispr Flow combined AppsFlyer user acquisition data with mobile, desktop, and web analytics. This enabled incremental lift measurement beyond last-touch attribution.
- Experimentation friendly platform: Vibe.co’s self service nature and no commitment on spend allowed for flexible experimentation and fast launch (no IO friction).
- Premium Streaming TV channels: Launching campaigns on Hulu, Disney+, CNN, Paramount Streaming, ESPN, and more with low CPIs and CPLs.
- Rapid creative iterations: Testing multiple formats (15s, 30s, QR-focused) enabled Wispr Flow to pivot quickly their messaging to business leaders, founders, and developers who use AI productivity tools daily.
Results
Streaming TV proved to be an efficient way for Wispr Flow to reach new users while maintaining performance:
- QR traffic converted at 20%
- Substantial incremental sales lift
- Actionable insights for future channels
- Lower blended CAC for high-intent reach, especially when compared to bottom of the funnel channels like Meta
“The fact that we could ramp spend and see how it affected our blended numbers was super important. I feel more confident scaling now,” Matt Swulinski, Head of Growth
