Product updates
Vibe.co x Mailchimp: Retarget your customers on Streaming TV
2 min read
Vibe.co x Mailchimp: Retarget your customers on Streaming TV
Today, we're excited to announce our partnership with Mailchimp to help brands activate their email lists on streaming TV and prove CRM-driven advertising ROI.
More about Mailchimp
Mailchimp is an all-in-one marketing platform that helps businesses manage customer relationships, automate marketing campaigns, and track the customer journey from first touch to purchase. With robust contact management, segmentation, and e-commerce integrations, Mailchimp gives marketers a complete view of their customers.
Why this matters for Vibe.co
Your Mailchimp list is one of your most valuable assets. It contains your most engaged prospects, repeat customers, and high-value segments. But until now, activating these audiences on streaming TV has been complicated, requiring manual exports, data onboarding, and limited attribution.
With Mailchimp integrated into Vibe.co, you can now:
- Retarget email subscribers on streaming TV by syncing Mailchimp segments directly into Vibe.co for CTV campaigns
- Reach cart abandoners at scale by pushing abandoned cart segments from Mailchimp to streaming TV for high-impact reminder ads
- Re-engage lapsed customers with personalized streaming TV campaigns targeting customers who haven't purchased recently
- Build lookalike audiences from your best Mailchimp customers to find new high-value prospects on CTV
- Attribute revenue back to streaming TV by tracking which CTV retargeting campaigns influenced purchases and customer lifetime value in Mailchimp
This partnership transforms your CRM data into a powerful streaming TV retargeting engine while proving the revenue impact of every impression.
How It Works
- Connect your accounts: Link your Mailchimp account to Vibe.co to sync customer lists and segments
- Activate your audiences: Push Mailchimp segments into Vibe.co for streaming TV retargeting
- Launch targeted campaigns: Run personalized CTV ads to your most valuable audiences with messaging tailored to where they are in the customer journey
- Measure true ROI: Track conversions, purchases, and lifetime value in Mailchimp to see exactly how your streaming TV retargeting drives revenue
