Product update

Launch ABM campaigns with Tealium and Vibe.co

You can now activate your Tealium Customer Data Platform (CDP) audiences directly in Vibe.co making it easier than ever to bring first-party customer data into Streaming TV. With this new integration, you can automatically sync your customer data to retarget your customers with Streaming TV Ads.

What Tealium does

Tealium serves as the foundational layer of the modern data stack, offering a real-time CDP with intelligent data streaming, enterprise-grade tag management, and a robust API Hub. Its turnkey integration ecosystem includes more than 1,300 prebuilt connections from the world’s leading technology providers. Tealium delivers real-time, contextual, enriched, and consented data that helps enterprises accelerate AI performance, improve operational efficiency, and activate customer experiences in the moments that matter.

How to leverage this integration

Streaming TV Ads shouldn't live in a silo. With the Vibe.co x Tealium integration, you can now:

Import Tealium audiences: Vibe.co retrieves your audiences automatically, enabling you to leverage these directly for Streaming TV campaigns
Activate Tealium audiences: match Tealium profiles with associated emails for precise targeting
Monitor performance: access reporting on audience performance within campaigns.

Some strategies you can use to leverage this integration:

Launch ABM campaigns and track their impact in real-time
Retarget customers that have previously engaged with your website and / or product
Re-engage customers who have been engaging with your brand, to build stronger customer relationships

How it works

This integration allows you to sync your Tealium customer data with Vibe.co so that you can track impressions, measure cross-channel attribution, and build audiences based on CTV exposure.

Ready to unify your CTV data? Learn more about setting up the integration.

Feb 04, 2026