Vibe.co x Tealium: Bridge the Gap Between CTV and Your Customer Data

We're excited to announce our integration with Tealium, the leading customer data platform that helps brands create unified customer profiles across every touchpoint.

What Tealium Does

Tealium's Customer Data Platform collects, unifies, and activates customer data in real-time across web, mobile, offline, and IoT devices. Their platform powers personalized experiences by creating a single view of each customer and making that data actionable across your entire marketing stack.

Why It Matters for Vibe.co

Connected TV shouldn't live in a silo. With the Vibe.co x Tealium integration, you can now seamlessly incorporate CTV campaign data into your unified customer profiles. This means you can track how streaming TV ads influence the complete customer journey, from first exposure to final conversion, and activate those insights across every channel.

How It Works

The integration sends Vibe.co's CTV event data directly into Tealium EventStream, where it's enriched with your existing customer data and made available across your marketing ecosystem. Track impressions, measure cross-channel attribution, and build audiences based on CTV exposure, all within the Tealium platform you already use.

Ready to unify your CTV data? Learn more about setting up the integration.